Blog

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Exploring how enterprise businesses can leverage tools to empower a centralized approach to influencer marketing activities and create efficient and transparent ways of working across the organization.  1. WHAT DOES IT MEAN TO CENTRALIZE INFLUENCER MAR […]

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Exploring how establishing a creator-led approach to content production can save on time and costs, whilst simultaneously driving more effective, agile and reactive social marketing activities 1. Traditional content production is resource-intensive […]

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How does Socially Powerful ensure its internal team is happy, healthy and achieving their best? Our fantastic HR department. We sat down with Kate Fallowfield to find out what it takes to keep the team running smoothly, and what she loves about the role. When did you start working […]

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As we welcome the warmer weather and longer days, it's that time of year when we start dreaming of booking summer holidays and jetting off. In today's world, picking our next adventure has gotten a digital makeover, as instead of flipping through travel brochures, man […]

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It is not groundbreaking to announce that modern consumers demand transparency from the brands they engage with.  For years now, consumers have been showing an increasing desire for brands to be authentic, genuine, human led, […]

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Exploring the three most common organizational structures for influencer marketing, looking at the positives and negatives of each when it comes to setting and executing influencer marketing strategies across enterprise businesses.  How do you ensure cons […]

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For many, social commerce platforms such as TikTok shop don’t exactly scream luxury, high quality commerce.  Yet, that is precisely what social commerce is hoping to rebrand itself as. New updates to TikTok Shop see it intr […]

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Are you struggling to keep up with the ever-changing world of social media? From various new app launches to a looming TikTok ban, read on as we take a deep dive into the notable social updates throughout April that will get you up to speed in no time.  […]