Blog

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Men’s fashion is no longer jeans and a white tee. It’s so much more expressive, with options like never before. Whether you’re tall, slim, plus-size, skinny, it doesn’t matter, because trends can be adapted accordingly. M […]

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In 2023, the first Vogue Business Beauty Index was released, much to the delight of consumers and marketers alike.  The index takes a fine tooth comb to popular beauty brands, rating them on consumer sentiment, digital, ESG a […]

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Back in January, we launched our brand new software technology, ARIA, designed to majorly cut back on the time spent conducting influencer discovery. Fast forward a few months and ARIA has now helped us present and assign hundreds of creators to even the most niche of marketing campaigns. Usin […]

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The emergence of social commerce has flipped traditional e-commerce and retail on its head. Where digital stores would use digital marketing to entice customers, social commerce brands now heavily rely on pulling in their customers through the social interactions they […]

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Brand collaborations in gaming are popping up left, right and centre these days. Powered by millions of consumers and a truly global reach, it is no wonder that brand collaborations in g […]

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One of the best things about working in a creative industry such as marketing, is getting the opportunity to work alongside people who have studied such a range of diverse degrees. Many of our team members here at Socially Powerful did not set out on their career journey aiming for marketing, but […]

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Social media plays a crucial role in instantly spreading trends worldwide and enabling discussions among fashion communities. Influencers then drive these trends by showcasing different styles to their followers, while users participate in trend creation and critique, […]

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The world of fast moving consumer goods (FMCGs) has been forever changed by the rise of e-commerce for FMCG. Once found only in traditional brick an […]