Blog

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As 2024 draws to a close, the internet is quickly becoming flooded with marketers taking a stab at their 2025 predictions.  From an increase in employee-generated content (EGC) to concerns over privacy personalisations, the g […]

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After nearly half a decade of “will they won’t they” fears, Google is finally ready to show the world its new Google Chrome cookies opt-in model - almost.  […]

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In today's social media landscape, influencer marketing for musicians is a crucial strategy for emerging artists seeking to amplify their reach.  P […]

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We caught up with skincare influencer and licensed esthetician, @michaelgrullon_, to talk all things skin, social media, and self-belief. Read on to discover how this creator strikes a healthy balance between his online and offline lives! […]

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In today’s competitive marketing landscape, understanding your audience is more than just a benefit—it’s a necessity and leveraging brand partnerships can help this. Brands that deeply understand the preferences, behaviours, and values of their consumers are the […]

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Event marketing has become a cornerstone for brands looking to make a splash. Concerts, in particular, provide an opportunity for brands to reach a guaranteed crowd while benefiting from the star power of the artists involved.  […]

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For digitally-savvy brands like Summer Fridays and Patrick Ta Beauty, building an online empire has come effortlessly. From a viral ‘Jet Lag’ lip mask that appeared to spark an Instagram-induced frenzy, to a foundation release circulated on TikTok, these two brand […]

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What Black Friday marketing campaigns are making a splash this year? Once a one-day shopping event, Black Friday has grown into a pivotal moment for brands to connect with consumers, boost sales, and expand their audience bas […]