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Aug 02, 2024
Uncategorized
The Evolution of TikTok: From Champion of Authenticity to Ad Channel
Once the go to platform for raw, original content, the evolution of TikTok has led the platform to have become exactly like what it swore to hate.
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Aug 01, 2024
Social Media Marketing News
Brands Scoring Big With Their 2024 Paris Olympics Campaigns
The Olympics are here, which means everyone’s favourite event is too. 2024 Paris Olympics campaigns.
The 2024 Paris Olympics campaigns have not […]
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Aug 01, 2024
Influencer Sessions
Influencer Sessions: Get To Know @quinciesimone_
We caught up with Christian lifestyle content creator @quinciesimone_ to talk transparency, tips for a better work-life balance, and turning to God. Read on to discover more about Quincie's journey as a content creator and where she hopes to take it!
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Jul 31, 2024
Social Trends
Monthly Social Updates, July 2024
Are you struggling to keep up with the ever-changing world of social media? From huge developments in AI offerings to becoming DJ superstars, read on as we take a deep dive into the notable social updates throughout July that will get you up to speed in no time. […]
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Jul 26, 2024
Influencer News
Niche of the Week: Food Influencers
Back in January, we launched our brand new software technology, ARIA, designed to majorly cut back on the time spent conducting influencer discovery.
Fast forward a few months and ARIA has now helped us present and assign hundreds of creators to even the most niche of marketing campaigns.
Usin […]
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Jul 26, 2024
Marketing News
The Beauty Brands In Paris Being Offered An Olympic-Sized Opportunity
This might just be the most beautified Olympics yet.
The Summer Olympics stands tall as the 5th most-watched sporting event in the world, and this year is no exception. Drawing in 15 million spectators to France and an extra 3 […]
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Jul 26, 2024
Social Media Platforms
The Scent of Success: Perfume on TikTok and The Fragrance Renaissance
Are you on perfume on TikTok?
The fragrance industry is in the midst of a major renaissance, and it is all thanks to everyone’s favourite social media platform, TikTok.
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Jul 24, 2024
Marketing News
Here’s How To Succeed With In-Game Brand Collaborations
The expansion of social media and the internet as a whole brings to the fore new opportunities for brands and companies to diversify their marketing tactics and strategies, ensuring that the widest possible audience is reached.
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