Blog

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We caught up with Miami-based content creator, Kenia, or as she's better known online @bellamerlot_, to talk all things fashion, fave platforms, and finding her feet. Read on to discover how she's managed to carve out her own space in the creator […]

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What top digital games are making headlines ahead of Gamescom 2024? Established in 2009, Gamescom is the world’s largest gaming event to date. With 370,000 visitors in 2018, and a who […]

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In the digital age, influencer marketing has surged as a powerful strategy, driven by the rise of social media platforms and shifting consumer behaviour.  As brands seek authentic connections with their audiences, […]

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In the rapidly evolving world of consumer technology, certain content types have proven to be exceptionally effective at driving engagement, impressions, and sales. Among these, unboxing videos have emerged as a visual and compelling way for audiences to explore new g […]

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What’s the Metaverse? Fair question. The Metaverse is essentially an AI/AR world where users can experience their favourite brand’s new collections through virtual reality. It’s a way for the industry to enhance design and flexibility, reduce waste, expand custo […]

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At the start of 2024, Socially Powerful quietly dropped a bomb on the free influencer marketing tools world. Aria, our revolutionary AI-powered influencer discovery platform.  […]

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What goes down in your first year at Socially Powerful? Caroline DiPaolo is coming to the end of her first full year here at Socially Powerful, and it has been quite the whirlwind! From steep learning curves to finding your office voice, Caroline covers all the the little lessons that come along […]

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Back in January, we launched our brand new software technology, ARIA, designed to majorly cut back on the time spent conducting influencer discovery. Fast forward a few months and ARIA has now helped us present and assign hundreds of creators to even the most niche of marketing campaigns. Usin […]