`
Aug 30, 2024
Industry Trends
This Is How Beauty On Roblox Is Dominating Alternative Marketing Routes
These days, finding a brand without a beauty on Roblox activation is far more difficult than finding one with.
Quietly and smoothly, Roblox has become one of the biggest games in the world, boasting an impressive 400 million […]
Read more
`
Aug 29, 2024
Influencer Sessions
Influencer Sessions: Get To Know @leonettabeauty
We caught up with beauty and lifestyle content creator, @leonettabeauty, to talk engagement and empowerment on social media. Read on to learn more about how she's gone on to create her social empire!
Where does your love for creating beauty content come from?
[…]
Read more
`
Aug 28, 2024
Social Media Platforms
Instagram for Business: Luxury Brand Edition
Luxury brands have recognised the potential of using Instagram for business to connect with affluent consumers, build brand prestige, and showcase the exclusive nature of their products. W […]
Read more
`
Aug 28, 2024
Industry Trends
Is There A Sustainability Issue With Influencer Gifting?
In theory, the influencer marketing industry should be faultless. Brands win. Creators win. Consumers win. What’s not to love?
However, with an increased awareness and interest in global affairs, in recent years, from climat […]
Read more
`
Aug 27, 2024
News Article
Here's How Pokimane Became The Most-Followed Female Streamer On Twitch
[…]
Read more
`
Aug 23, 2024
Social Trends
Healthy Consumerism Or Rebranded Mindsets? Here's The Latest TikTok Trend Causing Havoc
TikTok has seen the emergence and sustained popularity of the ‘-cores’. Essentially just trending aesthetics with the word ‘core’ added to the end to give it that Gen Z flair. Though there is truly nothing more ageing than watching everything your generation p […]
Read more
`
Aug 23, 2024
Social Media Marketing News
Just How Easy Is Predicting Trends On TikTok?
Is predicting TikTok trends truly possible?
Brands, creators, and users alike are constantly stuck in a battle against the impossibly fast TikTok […]
Read more
`
SP Diaries #14: Chloe Crossley, Senior Account Manager
From manning fashion shoots to mailing out products, our amazing Senior Account Managers wear many hats.
Chloe Crossley is an excellent example of this, spending her time jetting across London to influencer events as well as more traditional office roles.
Read on to find out how she got here, […]
Read more