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SP Diaries #12: Elsa Bombi, Account Executive
Account executive is a very common term in marketing. Yet, what do they actually do?
One of our fresh faces here, Elsa Bombi, has quickly become a star studded account executive. With her creative mind, quick problem solving, and dedication to her work, Elsa is a perfect example of our accounts t […]
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Jul 24, 2024
Influencer News
Where Do AI Influencers Fit In? Sheer Luxe Defends Its Use of New Virtual Influencer
Do AI influencers have a role to play in marketing?
That is the question on everyone’s minds. Especially this week, on Sheer Luxe’s.
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Jul 22, 2024
Influencer News
Luxury Influencers On TikTok Leading High-End Beauty And Fashion
The integration of luxury fashion brands on TikTok has transformed the platform into a significant player in the high-end fashion and beauty industry. This shift has sparked a surge in luxury fashion and luxury beauty influencers […]
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Jul 19, 2024
Influencer News
The Leading Virtual Reality Influencers Transforming The Gaming Industry
Back in January, we launched our brand new software technology, ARIA, designed to majorly cut back on the time spent conducting influencer discovery.
Fast forward a few months and ARIA has now helped us present and assign hundreds of creators to even the most niche of marketing campaigns.
Usin […]
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Jul 19, 2024
Social Commerce
Boohoo Increases its Investment in Social Commerce With New Social Storefronts
Social storefronts have become the new norm in commerce.
Brands across the world are scrambling to have their social media transformed into functioning social commerce sites. BooHoo, th […]
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Jul 19, 2024
Industry Trends
What Is The Driving Force Behind The Self-Care Market Expansion?
July 24th marks International Self-Care Day 2024. A day to honour our commitments to bettering ourselves, our minds, and our lives.
Since its inception in 2011, the emphasis on practising and promoting self-care has grown ex […]
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Jul 18, 2024
Influencer Sessions
Influencer Sessions: Get To Know @leslielatrice
We caught up with veteran-turned-influencer @leslielatrice to talk social media features, supporting the online BIPOC community, and standing firm in your beliefs. Read on to discover more about Leslie's aspirations for her future in the influen […]
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Jul 16, 2024
Social Media Marketing News
The ASA Is Cracking Down on Social Media Advertising Laws, Here's What You Need To Know
The Advertising Standards Authority is having a major crackdown on social media advertising laws, with a particular emphasis on Greenwashing.
Fear […]
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