Meet the Top 15 Agriculture Influencers Growing a Digital Harvest

In a world that’s increasingly concrete, digital, and fast-paced, our love for plants and green spaces continues to thrive, with social media becoming the new platform for sharing tips and tricks on how to keep your favourite fauna thriving. These agriculture and horticulture influencers are at the heart of this growing movement by using their social media not just to share beautiful landscapes or gardening tips, but to spread their expertise and increase awareness of all things plant-related. 

From small-scale urban gardens to large regenerative farms, they’re educating wide audiences on everything from soil health and native species to composting and sustainable land use.

Erin Besakein @floretflower 1.2M 

@floretflowerz

I wanted to show you some of the beautiful varieties that I’ve discovered in the ‘Petite Floret’s’ dahlia seed mix over the last few years. We will have seed available as part of our upcoming pre-order September 9-19. All of the beautiful vases I displayed flowers in were made by @francespalmer ✨#discoveringdahlias #floretseeds #dahlia #viralvideo #flowers

♬ original sound – Erin Benzakein – Floret

Nestled in the heart of Washington State is the award-winning, best-selling author & agriculture influencer Erin Benzakein. The visionary founder of Floret Flower is renowned for her passion for seasonal, sustainable blooms.

She has turned her family-run farm into a globally recognised hub for flower lovers and aspiring growers. Through stunning visuals and hands-on education, Erin shares her deep knowledge of cultivating blooms like dahlias, sweet peas, and zinnias. Her work blends creativity, community, and environmental awareness, inspiring people around the world to grow with intention and heart.

She can be found on Instagram and TikTok

Kaleb Cooper @cooper_kaleb 2.9M

@kalebcooperofficial

Share your tic tok dances with me using my new charity single! I CANT STAND SHEEP…. I would love to see them 🚜

♬ original sound – kalebcooperoffical

Found in Chipping Norton and occasionally (reluctantly) elsewhere, Kaleb Cooper has become a household name through being a key figure on Amazon Prime’s Clarkson’s Farm. 

Began his farming journey at just 13, raising hens and selling eggs before expanding into sheep, pig farming, and tractor contracting. Through his candid storytelling and relatable style on various social media platforms, he has become an agriculture influencer connecting with audiences worldwide. His passion for agriculture, combined with his commitment to supporting the next generation of farmers, makes him a powerful voice in modern farming.

He can be found on Instagram, TikTok, & Amazon Prime.

Sarah Raven @sarahravengarden 279k

Celebrated gardener, writer & broadcaster, Sarah Raven is known for her dedication to sustainable and beautiful gardening.

Sarah has built a passionate following, becoming an unforgettable horticulture influencer by delivering expert advice and inspiring gardeners to grow vibrant flowers, fruits, and vegetables through her books, blog, and dynamic social media presence. She empowers gardeners of all skill levels to embrace the rhythms of the seasons and cultivate thriving gardens by blending education, creativity, and a deep love for nature. 

She can be found on Instagram and TikTok

Frances Tophill @francestophill 153k

Renowned British author, television presenter, and horticulture influencer Frances Tophill is a passionate gardener and advocate for sustainable and cost-effective growing practices.

She has cultivated a strong following by sharing expert advice and inspiration on how to create vibrant, thriving gardens. Through captivating visuals and practical tips, Frances connects with gardeners of all levels, encouraging them to embrace seasonal planting and environmentally conscious gardening. Her work blends education, creativity, and a deep respect for nature, inspiring people around the world to nurture their green spaces with care, purpose, and passion.

She can be found on Instagram, Love Your Garden, and Gardeners’ World.

Santosh Jadhav @indianfarmer 1.9M

Leading a digital platform aimed at revolutionising farming in India, Santosh Jadhav has become an agricultural influencer, utilising his passion to advocate for innovative farming practices. 

With deep roots in farming, he utilises digital platforms to educate and empower fellow farmers across the country. Through engaging videos and practical advice, Santosh shares everything from organic practices and pest control to modern agri-tech and market-ready techniques. His mission is to make farming more efficient, profitable, and environmentally conscious by bridging traditional knowledge with modern solutions.  

He can be found on Instagram. 

Piet Oudolf @pietoudolf 349k

Visionary Dutch garden designer, plant maestro, and horticulture influencer Piet Oudolf is internationally acclaimed for transforming landscapes into living, breathing works of art. 

He is best known for his naturalistic, emotion-driven style, & redefining public and private spaces with painterly sweeps of perennials and grasses. His designs don’t just bloom; they evolve, embracing decay and seasonality as part of their beauty. With an artist’s eye and a botanist’s precision, Oudolf proves that gardening isn’t just horticulture; it’s storytelling in soil.

He can be found on Instagram. 

Martha Swales @marfskitchengarden 1.1M 

@marfskitchengarden

I actually have 15 fruits growing in my garden, can you guess the other 5? Some will hopefully be fruiting for the first time this year. 1. Chilean Guava 2. strawberry 3. Pears 4.Mini Kiwi 5. Feijoa / Pineapple Guava 6. Pinkberry 7. Lemon 8. Apple 9. Physalis / Cape Gooseberry 10. calamansi If you want to grow your own fruit loads of these are projects in my book ‘Give It a Grow’ which you can order via the link in my bio ☺️

♬ original sound – Martha

Martha is the mind behind a vibrant, sustainable kitchen garden. A passionate grower, agriculture influencer, and advocate, she uses her platform to inspire thousands. 

Blending practicality with charm, Martha brings a fresh, grounded approach to growing your own, from heirloom veg and edible flowers to homemade herbal remedies and rustic recipes. Her garden isn’t just a source of food; it’s a living classroom, a sanctuary, and a celebration of slow, intentional living. With dirt under her nails and creativity in full bloom, Martha shows that tending the land is an act of both self-reliance and joy.

She can be found on Instagram & TikTok. 

Monty Don @themontydon 1.3M 

One of Britain’s most beloved garden gurus, Monty Don is a writer, broadcaster, and horticulture influencer whose deep knowledge and soulful approach have made him the trusted voice of horticulture for generations. 

As the longtime presenter of Gardeners’ World, Monty Don blends expertise with empathy, championing the therapeutic power of gardening as much as its technical craft. His iconic Longmeadow garden is more than a backdrop—it’s a living philosophy, rooted in patience, observation, and respect for nature’s rhythms. With muddy boots and poetic wisdom, Monty invites us all to slow down, dig deep, and find meaning in the simple act of growing.

He can be found on Instagram & Gardener’s World. 

Nigel Dunnett @nigel.dunnett 111k

Pioneering landscape designer, ecologist, professor, and now agriculture influencer, Nigel Dunnett’s bold, biodiverse planting schemes are reshaping how we think about urban green spaces. 

Known for fusing ecological science with striking visual impact, Dunnett’s work, from the Queen Elizabeth Olympic Park to city rooftops, proves that sustainability and beauty can thrive side by side. He shares his designs on social media, which are abuzz with life, colour, and movement, turning public spaces into immersive ecosystems that support wildlife and uplift the human spirit.

He can be found on Instagram. 

Jamie Walton @netttlesandpetals 1.4M

@nettlesandpetals

This Flower adds Beauty & Benefits to your Garden! 🌼🩳🌱 Coreopsis, also known as ‘calliopsis’ or ‘tickseed’ is a vibrant wildflower that is likely one of the most versatile and beneficial flowers I have growing in the garden. 🌼 It’s great as a companion for many vegetables 🥬🍅 is loved by pollinators 🐝 and has culinary and medicinal uses, ☕️ but the main reason I grow them is for natural dyeing and print making, as they can be used to create some of the most vibrant natural pigments, from a deep orange to yellows, reds and browns. 🌱🌼 I simply deadhead some of the wilting flowers throughout the season, dry and store them, and when I want to use them I just add them to a pan of boiling water, along with my alum mordanted material, and let it simmer for a few hours, I then allow it to cool and soak overnight, and just hang the material out to dry. 💦🩳🌼 Coreopsis can also be used for printmaking on things like fabric or paper by simply hammering them and then peeling away the petals. 🌼🔨 So will you be adding coreopsis to your garden next year? And let me know if there are any flowers you think I should add to mine 😊🌸 #flowergarden #naturaldyeing #companionplanting #gardeningtips #vegetablegarden

♬ original sound – Nettles and Petals

Jamie Walton is a trailblazing herbalist, author, and agriculture influencer redefining how we think about plants, soil, and self-sufficiency. 

With dirt under his nails, Jamie merges ancient herbal knowledge with modern regenerative farming, building an online community hungry for natural healing and eco-conscious growing. From wildcrafting salves to demonstrating soil health hacks, he’s not just teaching; he is using his platform to make a difference. Walton makes sustainable living look not only possible, but powerful. In a world racing toward artificial fixes, he’s betting on nature… and winning.

He can be found on Instagram and TikTok. 

Rachel de Thame @racheldethame 126k

Known for her work on the BBC’s Gardeners’ World, Rachel blends classical garden design with an emphasis on biodiversity, while championing pollinator-friendly planting.

She is a celebrated horticulturist and horticulture influencer who has brought elegance and expertise to the gardening world. Leveraging social media to share seasonal tips and eco-conscious inspiration, she’s cultivated a digital community that mirrors her values. With a calm presence and razor-sharp plant knowledge, she’s become a voice for greener futures,  proving that gardening isn’t just about aesthetics, it’s about impact.

She can be found on Instagram and the BBC. 

Alessandro Vitale @spicymoustache 5.5M

@spicymoustache

With just a few simple steps, you can turn fresh grapes into sweet, homemade raisins 🍇 📝 Ingredients (makes ~20–25 small clusters)🍫🍇 * 500 g fresh seedless grapes
(yields ~150–200 g raisins once dehydrated) * 150 g dark chocolate, no sugar added
(70% or higher cacao content recommended) * ½ tsp flaky sea salt (optional, for topping) 🍇 Steps 1. Wash and remove all stems from your seedless grapes.
– If using grapes with seeds, remove them manually before continuing. 2. Blanch grapes for 1 minute in boiling water. 3. Transfer immediately to an ice bath to stop the cooking. 4. Dry the grapes thoroughly with a clean towel. 5. Spread the grapes in a single layer on dehydrator trays. 6. Set your dehydrator to 57°C (135°F). 7. Dry for 24 to 36 hours, or until the grapes are chewy, slightly sticky, and soft. 8. Let cool completely before coating in chocolate. 9. Melt 150 g dark chocolate in a double boiler over low heat, stirring occasionally. 10. Add the raisins and mix until evenly coated. 11. Using a spoon, scoop small teaspoon-sized clusters onto a parchment-lined tray. 12. Sprinkle each cluster with a pinch of flaky sea salt while still warm (optional). 13. Refrigerate the tray for 15–20 minutes or until the chocolate has set. 14. Store clusters in an airtight container in the fridge for up to 2 weeks if they last 😏 NOTE: you can use an oven at the lowest setting or sun dry the grapes for a few days. HASHTAGS: #raisins #grapes #homemadefood #easyrecipes #foodtok #fyp

♬ original sound – SpicyMoustache

Alessandro Vitale is a flourishing urban gardener and agriculture influencer who’s turning small spaces into blooming food jungles. 

With a bold aesthetic and a passion for sustainability, he combines permaculture principles with DIY ingenuity to show that anyone can grow, no matter what they are working with. Through vibrant, fast-paced content on platforms like Instagram and TikTok, he breaks down composting, vertical gardening, and food waste hacks into digestible chunks.

He can be found on both TikTok and Instagram. 

Clarenda Stanley @farmercee 145k

@farmercee

Thank you @Davines for an unforgettable experience. 💜 #Italy #herbs #herbalteas #regenerativeagriculture #organicfarming #experts #farmer #luxury #skincare

♬ amber – STELLA. & pedram

Tucked into the rolling green of North Carolina is Cee Stanley, CEO of Green Heffa Farms, a trailblazing herb farmer and agriculture influencer redefining modern wellness through the lens of ancestral plant wisdom.

As a TED Talk and keynote speaker, and author, she has cultivated more than just herbs; she has built a mission-driven brand rooted in long-term equity and education. Through social media, Clarenda highlights the importance of medicinal plants, responsible soil stewardship, and culturally rooted healing practices. By integrating tradition with innovation, she aims to inspire a new generation to reconnect with the land. 

She can be found on Instagram, TikTok, and YouTube. 

Tom Stuart-Smith @tomstuartsmith 179k

Set among the quiet beauty of the English countryside is Tom Stuart-Smith, a world-renowned landscape designer, plantsman, and visionary horticulture influencer 

Through his namesake design studio, Tom has created award-winning gardens worldwide, all rooted in naturalistic planting and long-term design that integrates art, ecology, and horticultural excellence. An acclaimed speaker and author, Tom shares his knowledge and insights through lectures, exhibitions, and compelling commentary on social media, offering a unique perspective on the rhythm of the seasons and the poetry of plants. 

He can be found on Instagram. 

Laura @laura_farms 262k 

@laurafarms

Hot Corn Field Gearbox Repairs#farminglife #farmlife #farmtok

♬ original sound – Laura Farms – Laura Farms

Laura is a flourishing small-scale farmer and agriculture influencer, bringing sustainable farming to life on her Missouri family farm.

With a deep love for regenerative practices and community connection, she combines hands-on education with practical farming tips to show that growing food responsibly is within everyone’s reach. Through engaging, down-to-earth content on social media, Laura shares everything from soil health to crop diversity in simple, inspiring ways.

You can find her on Instagram and TikTok.

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs.

@sociallypowerful