Blog

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The internet is known for being dominated by Gen Z, but there is no denying the growing presence of the over-40s on all platforms.  Once considered primarily for Gen Z and Millennials, TikTok is now becoming even more inclusi […]

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The 31st March marks Trans Day of Visibility, which is an important day to recognise and celebrate those who identify as transgender. To honour this day, we’re shining a spotlight on the most influential transgender influencers […]

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Looking for your next travel destination? With summer right around the corner, the top travel brands on TikTok are working hard to redefine the way you could be exploring the globe this year […]

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There’s one thing everyone can agree on; mother’s make the world go round. This Mother’s Day, why not add some family influencers to your feeds? […]

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Of all the generations causing a stir on the internet, Gen Alpha wasn’t on our bingo card. Now known as the ‘Drunk Elephant generation’, these Tweens are breathing a whole new life into high-end skincare consumption, putting older generations to shame for their […]

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Making sure the agency's digital channels are up to scratch and performing well is no easy feat. Keeping track of social analytics, creating content, liasing with the paid team, and writing blogs are just some of the many tasks Digital Content Managers do every day. Sound like a lot? It is! Fo […]

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Back in 2017, you were hard pressed to find a beauty influencer who wasn’t obsessed with MAC Cosmetics.  Yet now, we are in the midst of a major MAC Cosmetics fail.  Introduced to the beauty scene in 1984, MAC initially be […]

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Unless you’ve been living under a rock for the past two weeks, you’ll know that here, at Socially Powerful, we have launched a brand new AI-powered influencer discovery technology called […]