Blog

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When we think about the role of an influencer, our minds immediately jump to the concept of free gifting/products. And rightfully so. Influencers are constantly posting Instagram Stories and TikTok videos highlighting the free products they’ve received in PR.  […]

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Coachella's downfall. How did we get here? Ask anyone under the age of thirty-five in 2016 what’s the one event they would give anything to attend and the answer would be Coachella.  […]

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The Spill app success story has left many bewildered. When Alphonzo Terrell received an email from X on November 4th, 2023 telling him he was amongst the 3,700 other employees being let go, he knew just what to do.  Terrel […]

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Flip is once again making social commerce platforms headlines.  The social commerce app has recently received a significant boost in funding from m […]

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In an era where social media platforms are constantly evolving, TikTok has emerged as a powerhouse for offering travel advice, recommendations, itineraries, and inspiration.  With its short-form video format and diverse conte […]

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In today's digital age, influencer marketing has emerged as a potent tool for brands aiming to enhance their visibility, engagement, and overall brand awareness. At the heart of this marketing strategy are influencer marketing agenci […]

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In today's digital age, influencer marketing has emerged as a powerful strategy for brands looking to expand their reach and connect with audiences in a more authentic and engaging way. However, navigating the complex world of influencer marketing can be challenging, especially for businesses that m […]