Blog

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Are you on perfume on TikTok? The fragrance industry is in the midst of a major renaissance, and it is all thanks to everyone’s favourite social media platform, TikTok.  […]

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The expansion of social media and the internet as a whole brings to the fore new opportunities for brands and companies to diversify their marketing tactics and strategies, ensuring that the widest possible audience is reached.  […]

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Account executive is a very common term in marketing. Yet, what do they actually do? One of our fresh faces here, Elsa Bombi, has quickly become a star studded account executive. With her creative mind, quick problem solving, and dedication to her work, Elsa is a perfect example of our accounts t […]

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Do AI influencers have a role to play in marketing?  That is the question on everyone’s minds. Especially this week, on Sheer Luxe’s.  […]

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The integration of luxury fashion brands on TikTok has transformed the platform into a significant player in the high-end fashion and beauty industry. This shift has sparked a surge in luxury fashion and luxury beauty influencers […]

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Back in January, we launched our brand new software technology, ARIA, designed to majorly cut back on the time spent conducting influencer discovery. Fast forward a few months and ARIA has now helped us present and assign hundreds of creators to even the most niche of marketing campaigns. Usin […]

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Social storefronts have become the new norm in commerce.  Brands across the world are scrambling to have their social media transformed into functioning social commerce sites. BooHoo, th […]

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July 24th marks International Self-Care Day 2024. A day to honour our commitments to bettering ourselves, our minds, and our lives.  Since its inception in 2011, the emphasis on practising and promoting self-care has grown ex […]