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Jul 26, 2024
Social Media Platforms
The Scent of Success: Perfume on TikTok and The Fragrance Renaissance
Are you on perfume on TikTok?
The fragrance industry is in the midst of a major renaissance, and it is all thanks to everyone’s favourite social media platform, TikTok.
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Jul 24, 2024
Marketing News
Here’s How To Succeed With In-Game Brand Collaborations
The expansion of social media and the internet as a whole brings to the fore new opportunities for brands and companies to diversify their marketing tactics and strategies, ensuring that the widest possible audience is reached.
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SP Diaries #12: Elsa Bombi, Account Executive
Account executive is a very common term in marketing. Yet, what do they actually do?
One of our fresh faces here, Elsa Bombi, has quickly become a star studded account executive. With her creative mind, quick problem solving, and dedication to her work, Elsa is a perfect example of our accounts t […]
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Jul 24, 2024
Influencer News
Where Do AI Influencers Fit In? Sheer Luxe Defends Its Use of New Virtual Influencer
Do AI influencers have a role to play in marketing?
That is the question on everyone’s minds. Especially this week, on Sheer Luxe’s.
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Jul 22, 2024
Influencer News
Luxury Influencers On TikTok Leading High-End Beauty And Fashion
The integration of luxury fashion brands on TikTok has transformed the platform into a significant player in the high-end fashion and beauty industry. This shift has sparked a surge in luxury fashion and luxury beauty influencers […]
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Jul 19, 2024
Influencer News
The Leading Virtual Reality Influencers Transforming The Gaming Industry
Back in January, we launched our brand new software technology, ARIA, designed to majorly cut back on the time spent conducting influencer discovery.
Fast forward a few months and ARIA has now helped us present and assign hundreds of creators to even the most niche of marketing campaigns.
Usin […]
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Jul 19, 2024
Social Commerce
Boohoo Increases its Investment in Social Commerce With New Social Storefronts
Social storefronts have become the new norm in commerce.
Brands across the world are scrambling to have their social media transformed into functioning social commerce sites. BooHoo, th […]
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Jul 19, 2024
Industry Trends
What Is The Driving Force Behind The Self-Care Market Expansion?
July 24th marks International Self-Care Day 2024. A day to honour our commitments to bettering ourselves, our minds, and our lives.
Since its inception in 2011, the emphasis on practising and promoting self-care has grown ex […]
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