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Nov 17, 2023
Influencer News
Everything You Need To Know About Virtual Influencers
Virtual influencers are computer-generated characters who can be human-like in appearance with realistic features and characteristics, cartoonish in nature or even anthropomorphic animals. T […]
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Nov 17, 2023
Influencer News
TikTok Shuts Down Its Creator Fund
Here lies the TikTok Creator Fund. Good riddance!
TikTok has announced that it’s shutting down its controversial […]
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Nov 16, 2023
Marketing News
Why Beauty Brands Need To Focus On Menopause Marketing
With Gen X pushing 60 and the oldest Millennials starting to cross the 40 mark, almost every consumer product category is battling with how best to “grow up” alongside their customer base. Nowhere is this challenge more pronounced than within the beauty industry. […]
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Nov 15, 2023
Marketing News
Roblox Marketing Is Getting An e.l.f Makeover
As if the sheer panic of getting dressed for highschool wasn’t enough, Gen Z have decided to popularise a whole new world to stress about your outfit in; Roblox.
The virtual world is becoming increasingly important to Gen […]
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Nov 14, 2023
Social Commerce
Has Flip Cracked Social Commerce In The US?
While TikTok Shop is still warming up in the US, another app is charging ahead in the social commerce game: Flip.
Flip is a social commerce platform that allows users to both post reviews of, and purchase products all in one […]
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Nov 14, 2023
Social Commerce
What is Flip?
These days, the best place to get product recommendations is no longer your best friends, but your For You Page.
Social media is filled to the brim with product reviews, holy grail product recommendations, and brand story times. For most consumers, checking what your favourite creators have to sa […]
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Nov 13, 2023
Marketing News
How Can TV-First Brands Integrate Social Media Into Their Branding?
Given the nature of the marketing world today, almost any and every brand you can think of is assimilated into the socialsphere in one way or another. Granted, some more than others, but their presence is still felt.
What do […]
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Nov 15, 2023
Social Media Platforms
How To Grow Your Instagram Following In 2023
Knowing how to grow your Instagram following has never been a simple task. With its ever-changing formats, constant algorithm developments and fast moving trends, Instagram has been notoriously difficult to get a handle on.
[…]
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