Blog

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Running a successful influencer seeding campaign is no small feat.  Yet, it is one of the best, most effective ways to form long-term relationships with influencers and gain authentic brand ambassadors.  […]

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Never has diversity and inclusion been so essential to consumers.  Year by year, consumers continue to demand diversity, equity, and authenticity from the brands they interact with. A key part of this is diverse influencers. […]

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If you were one of the lucky 30 people attending the infamous Tarte influencer brand trip, you would’ve been whisked away by private jet to the luxurious Polynesian island of Bora Bora to […]

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When did you start working at SP? I started working at Socially Powerful early-2023.  What is your role? Paid Lead. What does that entail? […]

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The rumoured TikTok ban in the United States has been haunting content creators and users alike for several years now.  Initially gaining traction in 2020, the belief that a TikTok ban was imminent has been a hot topic of con […]

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Another day, another app.  Yet another app has bravely stepped up to try and become the next hot social media platform. However, this one is a tad different; and its already catching the eye of marketers.  […]

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In today's digital age, navigating the vast landscape of health and wellness advice can be overwhelming. Amidst this sea of information, health and wellness influencers have emerged as power […]

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The upcoming election period has users and politicians alike on the edge of their seats, given the tight relationship between social media and politics.  With a range of high profile countries coming up to major elections (th […]