Blog

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Making sure the agency's digital channels are up to scratch and performing well is no easy feat. Keeping track of social analytics, creating content, liasing with the paid team, and writing blogs are just some of the many tasks Digital Content Managers do every day. Sound like a lot? It is! Fo […]

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Back in 2017, you were hard pressed to find a beauty influencer who wasn’t obsessed with MAC Cosmetics.  Yet now, we are in the midst of a major MAC Cosmetics fail.  Introduced to the beauty scene in 1984, MAC initially be […]

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Unless you’ve been living under a rock for the past two weeks, you’ll know that here, at Socially Powerful, we have launched a brand new AI-powered influencer discovery technology called […]

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Looking for some adorable pets of Instagram to fill your days with furry joy?  There’s nothing better than scrolling through your social media an […]

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What do the Met Gala and Super Bowl have in common? Evidently, their ability to score big with the latest trends in fashion. While American football doesn’t typically scream fashion, given its attractiveness to burly, bald, […]

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By shifting the current model of influencer technology behind paywalls into a perpetually free product, Socially Powerful’s Aria poses an implicit challenge to the status quo. […]

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Blueberry milk nails. Latte makeup. Coastal grand daughter. These are just some of the crazily niche, incredibly popular aesthetics that have appeared on TikTok.  Known for its high speed trend cycle and peculiarly niche comm […]

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When Elon Musk took over Twitter in 2022, the world shuddered to think what he would do with the platform.  First, he renamed it X. Then, he fired thousands of workers. Next, he introduced paid subscriptions. After that, many […]