Blog

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In 2024, hotel influencer marketing has become a solid strategy in the hospitality industry, especially for hotels and resorts aiming to captivate some of the internet's most digitally-savvy […]

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Exploring how consumer trust in food influencers can enhance a business’ credibility helps explain why restaurants have eagerly tapped into this industry.  […]

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Influencer marketing for nonprofits has become a game-changer in building effective digital strategies.  Although influencers are often linked with commercial brands, they can be just as impactful for nonprofits as well, even if […]

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Paris, the epicentre of global fashion, continues to inspire with its effortlessly chic and timeless style. This season, French influencers are at the forefront of showcasing the latest tren […]

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Social media has transformed the way we see the world, allowing us to peek into the lives of people everywhere. With features like Instagram Live and Stories, we can connect with different cultures in real time. German influencer […]

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This article celebrates the top 20 British influencers, individuals who have transformed their passions into powerful platforms. By blending authenticity with expertise, they inspire millions across Instagram, YouTube, TikTok, and beyond. Whether you're seeking fashion advice, lifestyle inspiration, […]

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Influencer marketing agencies play a crucial role in connecting brands with influencers, strategizing, and executing marketing campaigns that can significantly enhance brand visibility and engagement. Understanding the financial model behind these agencies is essential for brands considering influen […]

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When did you start working at SP? I joined SP in July of this year. What is your role? I’m an Account Manager. What does that entail? […]