Blog

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Exploring how brands can maximize earned media generation by optimizing their influencer marketing strategy, across paid and seeded influencer activities. 1. What Is Earned Media And Why Is It Important? Earned Media r […]

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We know what you’re thinking - second hand just means smelly clothes. We’re here to tell you it doesn’t, it means so much more, and here you’re going to find out exactly why!  The global, secondhand market is expected […]

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Tensions are rising in the influencer marketing industry, as the battle of the creator monetization platforms sees its biggest shakeup in a decade. […]

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With Pride Month 2024 approaching in June, now is the perfect time to reflect on beauty brands celebrating Pride effectively and why it is crucial for them to get involved.  […]

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Back in January, we launched our brand new software technology, ARIA, designed to majorly cut back on the time spent conducting influencer discovery. Fast forward a few months and ARIA has now helped us present and assign hundreds of creators to even the most niche of marketing campaigns. Usin […]

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Are you struggling to keep up with the ever-changing world of social media? From Instagram's latest algorithm revamp to YouTube's new in-app games, read on as we take a deep dive into the notable social updates throughout May that will get you up to speed in no time. […]

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Without it's team of expert Account Executives, Socially Powerful would simply not function. Our incredible team is always striving to exceed client expectations, push creative boundaries, and shoot above and beyond industry standards. One such superstar, is Daniel Dietzman. Let's hear what […]

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Gone are the days of luxury experiences being confined to in-store affairs.  In a world where social media dominates our life, and 85% of luxury consumers use social media, […]