Blog

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With new, ultra-niche aesthetic communities popping up on social media everyday, keeping track of what's hot and what's not can seem impossible.  Fashion influencers populate every major social media platform, and figuring ou […]

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Who is the hottest new designer of 2024? Gen AI.  With Gen AI advancing day by day, its applications in the fashion industry are becoming seemingly limitless. From online shopping assistance to playing a major role in the des […]

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With 1.1 billion monthly active users, it's no wonder every marketer's dream is to go viral on TikTok. Yet with the sheer amount of content uploaded on the supremely popular app, making certain your audience actually sees all […]

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Compared to older generations, Gen Z’s shopping and purchase preferences can be a little conflicting to marketers, with 52% preferring to shop online and a close 48% preferring an in-store experience. However, as the recipients and hoarders of the latest and greates […]

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The impact of Generation Z on the e-commerce industry is undeniably significant. Their distinct demands, interests, and views distinguish them from any other generation, not to mention their considerable spending power. As a result, a number of astute online retailers […]

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With another year drawing to a close, TikTok users are flocking to celebrate and reminisce on the year that was.  New Year's TikTok trends are coming in hot and fast, with our For You Pa […]

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Since downloading onto the scene in 2014, NFTs have continued to dominate the digital world.  The NFT market is set to exceed $80B by 2025 and is showing no signs of slowing down.  W […]

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Perhaps due to its uncanny ability to make the hours tick by, TikTok has had users in a tight grip ever since its inception. Thanks to this, successfully launching a TikTok campaign is more common than not. WHY IS IT WORTH LAUNCHING TIKTOK CAMPA […]