Blog

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What makes an influencer?  An air of elitism? A sense of untouchability? Maybe five years ago, but these days authenticity is the hallmark of a successful public persona.  For the mo […]

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Leading the way as TikTok’s most searched-for and sold products of 2023 is fragrances. As the internet’s most tuned-in generation when it comes to online purchases, Gen Z are catapulting the fragrance fame to new heights o […]

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Have you considered TikTok in your creative marketing strategy yet? Why not join the most creative brands on TikTok? Whilst TikTok can definitely seem like a mixing pot of UGC and random trends, its massive popularity and vide […]

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With attention spans dwindling year by year, getting the modern consumer to stick around is an increasingly difficult task.  2023 has seen brands and creators alike scrambling to come up with new tactics to coerce users to si […]

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We caught up with Olympic gold medalist coach, Melina Merkhoffer, to discuss all things snowboarding, social media and storytelling. Read on for an insight into Melina's world. Tell us about your background and how you started to build your following. […]

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Ensuring that your content is consistently engaging, informative and congruent with your branding can seem like a tall task, no matter how essential it is. The key to putting out great content all the time, is having a well-structured social media content strategy. A so […]

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Most marketing guides today focus on the consumer. How to target the consumer, how to figure out what they want, and how to encourage them to make a purchase.  This is all well and good if your company caters to individuals, […]

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Virtual influencers are computer-generated characters who can be human-like in appearance with realistic features and characteristics, cartoonish in nature or even anthropomorphic animals. T […]