Blog

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Prior to TikTok and Instagram decreasing attention spans, we were once captivated by 20 minute YouTube videos and lengthy blog posts on this, that and the other. Fast forward and it’s now seemingly more difficult to grab a user’s attention for any longer than 15 s […]

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Despite its initial success, the ByteDance-owned app Lemon8 has wholly failed to take off in the United States.  ByteDance’s dreams of a successful Lemon8 US launch […]

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Video marketing has been the leading mode of marketing for years, and with the advancements of smartphones, its possibilities have expanded even further. Ordinary people are now capable of shooting high-quality content and editing is made simple with built-in software […]

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The universe of paid advertising is filled with complicated concepts, strange strategies and disconcerting definitions. One such term that might still elude you, is pay-per-click (PPC) marketing.  Whilst it is an essential piece of any marketer’s tool belt, PPC marketing can […]

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We caught up with Ana De-Jesus, known on Instagram as @faded_spring, to talk dopamine dressing, discovering your self and dreaming big! Read on as we step into Ana's colourful world, designed specifically for creat […]

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The Tokyo 2020 Paralympics brought with it a complete revamping of the way famous Paralympic athletes presented themselves.  With the loosening of […]

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As the holiday season approaches, businesses are gearing up for their most significant marketing push of the year and who better to help than carefully chosen TikTok influencers.  In the era of social media, influencers have […]

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If there’s anything Tokyo 2020 taught us, it's that Olympians are hilarious.  Whilst it may seem completely unfair that people can be famous Olympic athletes […]