Blog

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Is AI in influencer marketing harming the creator community? As generative AI slowly sinks its cold, artificial teeth deeper into the influencer m […]

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From project management to social media reporting, our account directors here at Socially Powerful work across a wide range of roles.As such, they often come from diverse backgrounds; from journalism degrees to experience in other industries, Socially Powerful has seen it all.One such person […]

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From manning fashion shoots to mailing out products, our amazing Senior Account Managers wear many hats.Chloe Crossley is an excellent example of this, spending her time jetting across London to influencer events as well as more traditional office roles.Read on to find out how she got here, […]

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Instagram’s vast user base and visual focus make it essential for fashion influencer collaboration trends. Successful campaigns like Gucci’s Gucci Garden, Dior’s #DiorStellar, and H&am […]

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Over the past few weeks, one topic has dominated social media like no other. Olympic influencers. Once simply a sporting event, the Olympics has had a serious makeover. These days, the […]

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In the rapidly evolving world of consumer technology, certain content types have proven to be exceptionally effective at driving engagement, impressions, and sales. Among these, unboxing videos have emerged as a visual and compelling way for audiences to explore new g […]

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What goes down in your first year at Socially Powerful?Caroline DiPaolo is coming to the end of her first full year here at Socially Powerful, and it has been quite the whirlwind! From steep learning curves to finding your office voice, Caroline covers all the the little lessons that come along […]

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Back in January, we launched our brand new software technology, ARIA, designed to majorly cut back on the time spent conducting influencer discovery.Fast forward a few months and ARIA has now helped us present and assign hundreds of creators to even the most niche of marketing campaigns.Usin […]