Blog

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New York City has always been a vibrant hub of creativity, culture, and diversity. From the early days of Ellis Island to the present, the city has attracted dreamers, innovators, and trendsetters from around the world. Its iconic skyline, bustling streets, and rich h […]

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We caught up with gaming and tech creator Josh, or as he's better known online @joshsamsoj, to talk moderation and reporting, marketing to gaming communities, and mental health support online. Read on to discover how Josh stumbled upon making gaming a […]

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Is AI in influencer marketing harming the creator community? As generative AI slowly sinks its cold, artificial teeth deeper into the influencer m […]

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From project management to social media reporting, our account directors here at Socially Powerful work across a wide range of roles.As such, they often come from diverse backgrounds; from journalism degrees to experience in other industries, Socially Powerful has seen it all.One such person […]

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From manning fashion shoots to mailing out products, our amazing Senior Account Managers wear many hats.Chloe Crossley is an excellent example of this, spending her time jetting across London to influencer events as well as more traditional office roles.Read on to find out how she got here, […]

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Instagram’s vast user base and visual focus make it essential for fashion influencer collaboration trends. Successful campaigns like Gucci’s Gucci Garden, Dior’s #DiorStellar, and H&am […]

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Over the past few weeks, one topic has dominated social media like no other. Olympic influencers. Once simply a sporting event, the Olympics has had a serious makeover. These days, the […]

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In the rapidly evolving world of consumer technology, certain content types have proven to be exceptionally effective at driving engagement, impressions, and sales. Among these, unboxing videos have emerged as a visual and compelling way for audiences to explore new g […]