Blog

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Over the past few weeks, one topic has dominated social media like no other. Olympic influencers. Once simply a sporting event, the Olympics has had a serious makeover. These days, the […]

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In the rapidly evolving world of consumer technology, certain content types have proven to be exceptionally effective at driving engagement, impressions, and sales. Among these, unboxing videos have emerged as a visual and compelling way for audiences to explore new g […]

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What goes down in your first year at Socially Powerful?Caroline DiPaolo is coming to the end of her first full year here at Socially Powerful, and it has been quite the whirlwind! From steep learning curves to finding your office voice, Caroline covers all the the little lessons that come along […]

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Back in January, we launched our brand new software technology, ARIA, designed to majorly cut back on the time spent conducting influencer discovery.Fast forward a few months and ARIA has now helped us present and assign hundreds of creators to even the most niche of marketing campaigns.Usin […]

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Account executive is a very common term in marketing. Yet, what do they actually do?One of our fresh faces here, Elsa Bombi, has quickly become a star studded account executive. With her creative mind, quick problem solving, and dedication to her work, Elsa is a perfect example of our accounts t […]

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Do AI influencers have a role to play in marketing? That is the question on everyone’s minds. Especially this week, on Sheer Luxe’s.  […]

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The integration of luxury fashion brands on TikTok has transformed the platform into a significant player in the high-end fashion and beauty industry. This shift has sparked a surge in luxury fashion and luxury beauty influencers […]

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Back in January, we launched our brand new software technology, ARIA, designed to majorly cut back on the time spent conducting influencer discovery.Fast forward a few months and ARIA has now helped us present and assign hundreds of creators to even the most niche of marketing campaigns.Usin […]