Blog

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Have you ever tried to access a brand’s website and all you’ve found is a poorly designed site from 2005? Not very helpful. There is nothing that shuts down a consumer's journey from curious customer to satisfied purchaser […]

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Facebook is the biggest social media platform with 2.85 billion users worldwide. For this reason, Facebook is an effective marketing tool, which explains why both small and established businesses join the platform. Due to the fact that Facebook is saturated with conte […]

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In this day and age, social media is one of the best ways for people to communicate with each other. In the face of the pandemic, people are spending more time online than ever before, so it is no wonder that social media is in such high demand by more than half of th […]

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Social media metrics are among the most important aspects of your social media marketing campaign in terms of analysing data. It is essential that businesses go beyond reporting on basic social […]

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YouTube has launched its own version of TikTok, YouTube Shorts, in the US and India, and the beta version is available in the UK. YouTube Shorts feature the basics of any TikTok clone including a multi-segment camera, wide selection of music tracks and a robust captio […]

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Instagram is recognised as one of the most popular social media platforms of this generation. The image sharing and photo sharing site boasts a staggering 1 billion monthly active users, which explains why many brands choose to join the platform. Instagram is an effec […]

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YouTube is unquestionably one of the most popular social media platforms today. Much like other major social channels such as Twitter, Instagram and LinkedIn, hashtags are commonly used on YouTube. There are several ways to optimise your videos to boost your YouTube S […]