Blog

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With the rising demand for bite-size videos sweeping the socialsphere, YouTube Shorts continues to prove that it deserves to stand among the likes of TikTok and Instagram Reels. Within months of its launch in July 2021, YouTub […]

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In this article, we will be outlining how to generate a successful eSports marketing strategy in 2023, as well as establishing the growing prevalence of eSports marketing campaigns […]

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We are in the era of microtrends on TikTok.  With viral aesthetic trends blowing up and falling out of fashion just as quickly, brands and creators […]

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Graphic content warning! These beauty influencers on YouTube are known for their gory SFX creations which can leave even the strongest people feeling queasy. YouTube is the platform we all go to for inspiration, tutorials and in-depth tips and tricks on almost ever […]

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TikTok is the ultimate platform for male fashion influencers to shine, with 41% of Gen Z seeking style inspiration there. It's concise and to-the-point, and […]

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Been wondering who the best healthy lifestyle influencers are?  The health and wellness sector has always been popular online, but in the wake of the pandemic it has been taken to another level: with an estimated worth of $54 […]

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Threads is still in its infancy. Unfortunately a lot of features are yet to be implemented when it comes to improving discoverability for brands, creators and communities.  Features such as hashtags, a trending conversations […]

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An influencer is a person who can sway potential buyers' decisions through promoting or endorsing items on social media. They play a central role in brand promotions now more than ever before, due to more brands becoming more social first. However, it's essential to u […]