Blog

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Exploring the intricacies of building end-to-end influencer programs tailored for enterprise businesses.  1. Influencer Marketing Is Becoming More Sophisticated And As A Result Organizations Need To Level Up Their Approach […]

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Here at Socially Powerful, our incredible team of account directors work tirelessly to ensure all our accounts are running smoothly. A massive part of that, are seeding projects. Running seeding is a difficult task, requiring impeccable organisation, interpersonable, and marketing skills. Oliv […]

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Exploring Dynamic Creative Optimization as a successful tactic for driving down costs and maximizing the performance of your content (and therefore efficiency of spend) for paid social campaigns.  1. What Is Dynamic Creative Optimization? […]

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Want a bit more gay in your gay-ming? Queer Twitch gamers are your answer. Twitch’s popularity continues to rise year over year, despite its ageing nature. As a result, it is filled to the brim with many wonderful and divers […]

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Exploring how enterprise businesses can leverage tools to empower a centralized approach to influencer marketing activities and create efficient and transparent ways of working across the organization.  1. WHAT DOES IT MEAN TO CENTRALIZE INFLUENCER MAR […]

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Exploring how establishing a creator-led approach to content production can save on time and costs, whilst simultaneously driving more effective, agile and reactive social marketing activities 1. Traditional content production is resource-intensive […]

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Exploring the three most common organizational structures for influencer marketing, looking at the positives and negatives of each when it comes to setting and executing influencer marketing strategies across enterprise businesses.  How do you ensure cons […]

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How does Socially Powerful ensure its internal team is happy, healthy and achieving their best? Our fantastic HR department. We sat down with Kate Fallowfield to find out what it takes to keep the team running smoothly, and what she loves about the role. When did you start working […]