Blog

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From the "clean girl aesthetic" movement inspiring brands to unveil skin-loving tints and low-coverage foundations to the empowering celebration of diversity through companies like HNB Cosmetics leading the charge with their extensive shade ranges and inclusion of div […]

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Approaching barely a month after Christmas, Valentine’s Day is a major shopping holiday. So why not leverage shoppable content as part of your branded-celebrations? Ensuring that your brand is viewed as a viable option for V […]

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We caught up with biker beauty queen Michelle, better known as @lady.harley.883 on Instagram, to talk all things motorcycles and beauty pageants. Read on to discover how Michelle has successfully broken into such a male-dominated industry and is now set to make her love for riding a full-time gig. […]

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It’s that time of year again. As the festive season approaches, the air fills with enchanting narratives, heartfelt tales, and captivating visuals all wrapped within the frame of a TV Christmas ad. Think John Lewis, Coca Cola and even Aldi. Beyond product promotion, […]

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2023 has been filled with many weird and wonderful trends. Burning hot and fast, these fads left our lives almost as quickly as they entered them. Yet, one trend has decided to not only stick around, but dictate the face of marketing for seemingly years to come. Gener […]

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With new, ultra-niche aesthetic communities popping up on social media everyday, keeping track of what's hot and what's not can seem impossible.  Fashion influencers populate every major social media platform, and figuring ou […]

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Who is the hottest new designer of 2024? Gen AI.  With Gen AI advancing day by day, its applications in the fashion industry are becoming seemingly limitless. From online shopping assistance to playing a major role in the des […]

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With 1.1 billion monthly active users, it's no wonder every marketer's dream is to go viral on TikTok. Yet with the sheer amount of content uploaded on the supremely popular app, making certain your audience actually sees all […]