Blog

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Fashion is no stranger to the unexpected, and the Autumn/Winter 2025 Men's Fashion Week was a testament to that. This season, designers took bold st […]

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To be a woman, Does anyone remember the ‘Always #LikeAGirl’ 2014 ad? When young girls […]

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The Super Bowl isn’t just about the game—it’s also the ultimate stage for some of the most memorable and jaw-dropping ads of the year.  The Super Bowl ads […]

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In an era of unprecedented platform volatility, the potential U.S. TikTok ban (or the 16-hour ban that occurred) represents more than just another algorithmic shift—it signals a fundamental transformation in social media strategy. While platform changes have always […]

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They say opposites attract, and the same goes for brand collaborations.  Brand collaborations are a staple of marketing, often uniting similar bran […]

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Gen Z consumers continue to shake up the beauty industry in 2025.  At the forefront of their agenda this year? Dedication to preventative skincare.  This visual-first generation is a […]

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February is finally here, which means the most romantic, loved-up, hotly anticipated holiday is here. Galentine’s Day.  Celebrated on the 13th of February, […]

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Campaign referencing is the perfect recipe to get the internet buzzing.  Be it directly mentioning your biggest competitor, recreating an iconic campaign, or a subtle colour to reference […]