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Apr 10, 2024
Influencer News
Anywhere but Here: The Top Travel Influencers on TikTok
With Summer just around the corner, it's time to start planning those holidays you’ve been dreaming about all year long. They key to a great holiday? Following the top travel influencers on TikTok.
Finding the […]
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Apr 04, 2024
Social Trends
Make This Summer Extra Stylish: The Best Summer Fashion Trends For 2024
Summer is almost here and with it comes a wave of new Summer fashion trends for 2024.
Nothing gets you through the long, grey days in the office like the memories of Summer. Blue skies, w […]
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SP Diaries #6: Natasha Woollard, Account Director
What does it take to be a hot shot Account Director here at Socially Powerful?
Without our amazing team of Account Directors, Socially Powerful would cease to exist. Our dedicated team put blood, sweat, tears, and laughter, to make sure that all our accounts are running smoothly and delivering ex […]
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Apr 04, 2024
Social Media Platforms
TikTok's Growth Collapse: What's the Cause and Can TikTok Pull it Back?
For an app that has received expeditious growth since its launch in 2016, we never thought we’d learn of its lack thereof in the final quarter of 2023. More shockingly, its complete reverse in the US, leading to a general decline in […]
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Apr 04, 2024
Social Trends
How to Look Hotter Than a Desert: Festival Fashion Trends in 2024
Whether you go for the killer music, celebrity spotting, or overpriced food, everyone loves a festival. Possibly the only thing people love more are festival fashion trends.
Over the years, festivals have become increasingly […]
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Apr 03, 2024
Social Media Platforms
The Best Influencer Gifting Campaigns To Boost Your Inspiration
In the realm of digital marketing, influencer gifting campaigns have emerged as powerful tools for brands to enhance their visibility and reach. These campaigns capitalise on the influence and authority wielded by social media personalities, leveraging their sway to p […]
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Apr 02, 2024
Marketing News
Luxury Advertising Strategy Is Getting an Anti-Makeover: The Turn Towards Accessible Luxury
Luxury used to pride itself on being unattainable. New luxury advertising strategy is trying to shift away from this as fast as possible. So, what changed?
Media like Gossip Girl and The Devil Wears Prada made their millions o […]
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Apr 02, 2024
Social Media Marketing News
Platform Confusion: What Social Media Platform Updates Do Consumers Really Want?
Everyone laughed at Elon Musk when he claimed he wanted to transform X into an “everything app”.
It seemed ridiculous that he would attempt to expand the app beyond its niche, and dabble in forms of content that other pl […]
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