Blog

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Live-streaming has taken a huge upturn in popularity since the 2020 pandemic. The unexpected epidemic ended up domesticating a majority of people, which has ended up benefitting many livestreamers, as they make content at home and with more people staying at home, the […]

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The lines between a creator/brand partnership have always read a little blurry.  To help focus them, the Advertising Standards Association has clearly outlined what is expected of both creators and brands, in previous years. […]

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Each month new social media apps join the frey.  Many burn bright but fast, crashing and burning within a few months. Apps that commonly fall prey to this fate are challenger apps […]

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Patreon, known for its role in championing creator monetisation, is undergoing a major rebrand. Here’s why you should care about it. While it’s not unheard of for brands to be swit […]

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It can be daunting figuring out which social media post ideas will land you in people's good books. In today's business world, social media is a digital battleground where engaging posts are your secret weapon. With billions of daily users, it's prime territory to […]

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Pinterest is known primarily for its visual content, but it’s not just an app for hobbyists and moodboard-making. It offers some of the best opportunities for brands to reach a wider audience, boost engagement and increase sales.  […]

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Paid-for social media is the hot topic of the month. Seemingly every corner of the internet is filled with a less than subtle disdain and fear for the future of subscriptions engulfing social media. Is this the start of a bout of […]

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Social media left behind its humble, entertainment-based beginnings long ago.  Since then, it has morphed into a valuable source of information and revenue for users, brands, and creators.  […]