Blog

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Thanks to TikTok, renewed interests in forgotten hobbies are finally being surfaced. From crochet and cameras, to bullet journals and baking, the likelihood is that you’ve stumbled across a TikTok video in recent months that’s sent a blast from the past and reigni […]

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In a move not heard around the world, Universal Music Group (UMG) is removing its millions strong catalogue from TikTok.  The powerful music company announced on the 31st of January that they would not be renewing their deal […]

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As we usher in the new year, the beauty world anticipates an array of exciting trends poised to take centre stage. From the revival of “2016 makeup” to bow stacking, the spring 2024 beauty trends promise a fusion of tradition and experimentation.  […]

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We may have our incredible accounts team keeping an eye on our client's branding, but someone has to man our own. That's where we come in! As the content team, we're responsible for keeping SP's image spick and span - wherever it ends up on the internet. To gain a better understanding of th […]

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It’s 2024, and that means everyone and anyone can be as stylish as they like; enter fashion influencers over 40.  Long gone are the days of the fashion industry being exclusively for one sector of the popul […]

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We caught up with pro-age beauty and skincare influencer, @babettecrowder, to talk all things self-love, social media and the Silver Sisters movement. Read on to discover how this beauty activist is using her platform and expertise to empower m […]

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Nothing says Spring like a full wardrobe of the hottest new trends. Still hot on the heels of fashion week, our For You Pages have been absolutely blooming with all the best spring fashion trends for 2024. From teeny tiny shorts to big, bold coats, this Spring truly has something for ever […]

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As social media continues to evolve, advertisers face new challenges and opportunities when it comes to boosting engagement, awareness and sales. Many have turned to paid advertising to speed up their results, but influencer marketing has clawed its way through the ra […]