Top 20 Black Influencers USA

Social media platforms have transformed into hubs of creativity, thanks to the evolution of in-app features like Instagram Stories, YouTube Shorts, and TikTok’s editing tools. These features empower users to express themselves in exciting ways. Some of the top Black influencers in the US are using these tools to showcase their unique personalities and passions, from body-positive fashion to mouth-watering cooking recipes. These features not only help influencers express themselves but also give us a glimpse into their daily lives, allowing us to learn from their experiences and insights.

Now, let’s take a closer look at the African American influencers who are making waves on social media, using their platforms to inspire, educate, and entertain! Want to learn more about agencies that help black influencers in the US? Then check out our US influencer agency guide or read more about the top 20 native American influencers in the US.

20 BLACK INFLUENCERS’ ACCOUNTS WITH AUTHENTIC CONTENT AT THEIR CORE

Nara Smith, 9.8M

Nara Smith, who started her career as a fashion model, has transformed into a true internet sensation. Her TikTok content is a blend of aesthetic visuals, cooking tutorials, and heartwarming family moments. She’s especially known for her calming voiceovers and impressive ability to whip up complex recipes from scratch, captivating her audience with both her skills and serene presentation.

@naraazizasmith

turns out I do like them… excuse my sick voice🫠 #easyrecipe #homecooking #fypツ #baking #dessert #pumpkin

♬ La vie en rose (Cover Edith Piaf) – 田东昱

Dravon Rangel, 120K

Dravon Rangel is a standout among Black influencers, with a primary focus on motherhood. As a mum of three, she shares her personal journey, capturing sweet family moments and offering heartfelt insights she’s gained along the way. What truly sets her content apart is the warm, calming atmosphere she creates, making her platform a comforting space for fellow parents and those looking for inspiration in family life.

Kellie Brown, 150K

Kellie Brown is a fashion influencer and a passionate advocate for body positivity. Through her own journey, she proves that you can be a fashion icon, even when finding the right size is a challenge. She regularly showcases vibrant, stylish looks, inspiring others to embrace their bodies and express themselves confidently through fashion.

Andrea Reed, 229.7K

Andrea is renowned for her expertise in hairstyling, which she shares through her TikTok page. She shares practical hair care tips, showcases a variety of hairstyles, proving that curly hair care can be both easy and empowering. With her relatable approach and engaging content, Andrea inspires her audience to embrace their natural curls with confidence.

@andreawiththecurls

Cause why are you playing games right now. #curlyhair #naturalhair #curlyhairstyles

♬ love island is messyyyy – quinta

Winnie Harlow, 10.1M

Winnie Harlow is one of the most influential voices among Black influencers, celebrated for her work as a fashion model and her advocacy for those with vitiligo, a skin condition she has raised global awareness about. In addition to her modeling career, she’s the founder of her skincare brand, CAY SKIN. Her content is a dynamic mix of behind-the-scenes moments, fun and light-hearted reels with friends and celebrities, and educational content about vitiligo presented in an engaging and entertaining way.

@winnieharlow

Very cutesy, kinda demure i guess✨

♬ original sound – Jools Lebron

Khalilah Denson, 114K

Khalilah Denson is a Black influencer who runs a blog dedicated to all things literary. She curates thematic book lists and must-read recommendations for her followers, tries fun and engaging book challenges, and beautifully captures the charm of cosy bookshops in her vlogs.

Steph Blessed, 690.3K

Steph is a notable figure among Black influencers passionate about sports. On her highly engaging TikTok account, she shares both at-home and gym workout routines, documents her sports and self-love journey, and posts mouth-watering, healthy high-protein recipes.

@stephsblessedd

As someone who has struggled with their weight their whole life. I get it…I get being the “big” friend, avoiding a social outing because clothes don’t fit, avoiding taking pictures but still eating my feelings away. Thinking I’ll never change… My transformation was more than just a physical change, it was a mindset shift as well. After taking the time to become a better version of myself I knew I wanted to help other women. Which is why I started online coaching, I knew other women could relate to my story and I could help them along the way. Im able to relate to my clients current struggles and insecurity’s, creating plans that help them achieve their goals one step at a time. When you’re on fitness journey and seeking help. It’s important to find someone you can actually relate to. Who actually knows the feeling of “I don’t feel like myself” “Where do I even start” from first firsthand experience. Are you ready for change and want help getting started? #weightlosstransformation #weightloss #weightlossjouney #onlinecoach #womenshealth

♬ original sound – Steph | Online Fitness Coach

Jocelyn Delk Adams, 472K

Jocelyn is one of the most popular Black American influencers in the culinary space. Beyond her success as a cooking influencer, she is also a TV host and the author of an award-winning cookbook. Her Instagram blog, @grandbabycakes, was inspired by her grandmother and is dedicated to celebrating classic desserts, blending them with modern trends, and making the art of baking approachable for everyone.

@grandbabycakes

@grandbabycakes When someone asks how often I think about eating Banana Pudding Cheesecake Blondies? #cheesecakeblondie #bananapudding #bananadessert #dessertrecipe #recipeideas #grandbabycakes

♬ original sound – Brandon Keith Rogers

Rashad Little, 691.9K

Rashad is an LA-based influencer whose content focuses on fashion, lifestyle, and fragrances. On his TikTok, he shares outfit ideas, offers style and fragrance tips, and features unboxings. His charismatic personality, combined with clever montage techniques, makes his content stand out, attracting partnerships with established brands like Jo Malone.

@mrrlittle

About to smell like a KING!

♬ original sound – Mrr Little

Nyakim Gatwech, 983K

Nyakim Gatwech is an Ethiopian-born American model and influencer, celebrated for her strikingly dark skin tone, earning her the nickname “Queen of Dark.” Throughout her teen years and modelling career, she faced significant criticism and negativity. Now, Nyakim uses her platform to empower and uplift Black women, promoting self-love, confidence, and acceptance.

Logan Nicole, 673.1K

Logan Nicole is one of the prominent Black influencers in the makeup community. Her account features satisfying makeup videos and aesthetically pleasing product reviews, all of which contribute to her skyrocketing engagement rates.

@logannicolemua

makeup therapy🤍

♬ Beautiful – Thay Barbozete B.M

Tiffany Davidson, 221K

Tiffany Davidson’s blog centres around her journey of motherhood, celebrating the joys and challenges of family life. Through her experiences as a mother of four, she demonstrates that while parenting can be demanding, it is also incredibly rewarding.

@thedailydavidsons

When I pick up my son from basketball practice and he’s sweaty and stinky 🙃 #sportsmomlife #basketballmom #momof4 #boymom #momofathletes

♬ original sound – Daily Davidsons

Ryan Clark, 196K

Ryan Clark is a notable personality among Black influencers in the fashion scene, recognised for his unique style and strong presence. His aesthetic profile showcases a curated selection of stylish looks, offering fashion inspiration for men.

Shalom Black, 1.56M

Shalom Blac is an inspiring presence among Black influencers, with a blog dedicated to beauty, lifestyle, and family content. Beyond her blogging, she serves as a public spokesperson and an empowering figure, sharing her journey as a burn survivor and promoting self-love and acceptance.

Jessamyn Stanley, 582K

Jessamyn is a content creator, yoga teacher, and writer based in Northern California. Through her Instagram account, she shares her journey of self-acceptance and her passion for yoga, inspiring others to embrace their own paths.

@mynameisjessamyn

@The Underbelly Yoga #flexibility #handstand #handstandchallenge #plussizeedition #fat

♬ original sound – Jessamyn | The Underbelly Yoga

Jaylon Brooke, 65.7K

Jaylon distinguishes herself among Black influencers with her niche focus on skincare. While her primary emphasis is on providing skincare advice, she also creates engaging content around lifestyle, beauty, and fashion. The overarching theme of Jaylon’s work is self-care.

@jaylonbrooke

These are my skin care staples. #oilyskinhacks #porecongestionhacks #skincareroutine #inexpensiveretinol #skincare

♬ original sound – Jaylon

Chrissy Rutherford, 168K

With nearly nine years of experience as an editor at Harper’s Bazaar, Chrissy now runs a fashion and lifestyle page while also passionately advocating for mental health awareness.

@chrissyford

I love braid season #fyp #twistshairstyle #blackgirltiktok

♬ original sound – 𝐩𝐡𝐫𝐞𝐥𝐥.

Stephany Faublas, 207K

Stephany is a lifestyle influencer whose blog shines a spotlight on her experience raising her daughter. Alongside motherhood, she delves into travel, books, beauty, skincare, hair care, and all things wellness.

@stehfuhnee_

Day 3 was mine blowing! Were still im shock that this even happened. Catch the airing on Monday 9/30! #jhud #lavlog #motherdaughter

♬ A short pizzicato jingle for the opening, etc.(1400180) – harryfaoki

Toni Chapman, 1.5M

Toni is a dedicated recipe curator, TV host, and published author based in Miami, Florida. She finds inspiration for her recipes in her Afro-Latina roots and the comforting, homemade dishes of her childhood. In addition to her love for food, Toni is also passionate about traveling.

@themoodyfoody

These freezer door breakfast sandwiches are my go to! I love making these for entertaining, back to school and to save money! 😅 #breakfastideas #breakfastsandwich

♬ BIRDS OF A FEATHER sped up – Lilly 🎃

Tomi Obebe, 44.6K

Tomi Obebe is a vibrant bookfluencer known for her bubbly personality and her blog’s distinctive colourful aesthetic. She uses her platform to discuss style, share book content, and promote self-care.

@goodtomicha

That terrace though 🤯 Charlotte, NC. If youre not familiar, let me introduce you to your new favorite library! Have you been here yet? It’s HUGE!! I’ll be back in a few weeks for their puzzle swap 🤣 📍 South Park Regional Library 7015 Carnegie Blvd, Charlotte, NC 28211 Check out part 1 and 2 on my page! @Tomi Obebe @Tomi Obebe #cltnc #charlottenc #thingstodoincharlotte #locallibrary #supportlibraries #library #librarytok #bookrecs #booktok #booktoker

♬ Walking Around – Instrumental Version – Eldar Kedem

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs.

@sociallypowerful