20 San Diego Influencers To Inspire Your Next Trip To America’s Finest City

San Diego is more than just beautiful beaches and sunny skies—it’s a vibe, a lifestyle, and a community with so much to explore. If you’re curious about what it’s really like to live here, there’s no better way to dive in than through the eyes of local influencers. These San Diego influencers know all the ins and outs, from hidden foodie gems to epic sunset spots and everything in between. They’re sharing their favourite local adventures, fitness routines, fashion tips, and everyday moments that capture the essence of life in this amazing city. 

Whether you’re a native San Diegan, new to the area, or just dreaming of a SoCal lifestyle, following these San Diego influencers gives you an insider’s view of what makes this place so special. 

Let’s meet some of the top influencers who’ll take you on a virtual tour of life in America’s Finest City or check out our influencer marketing agency in San Diego!

SAN DIEGO INFLUENCERS TO FOLLOW ON SOCIAL MEDIA IN 2024

Nina 

Kicking things off is Nina, or as she’s better known online, @saikofood. With social media platforms dedicated to San Diego and the SoCal area’s best eats. Whether you’re looking for a cheap family-friendly find, or an expensive date night, Nina has everything to fuel your cravings. From Mexican delights, to sushi selects, no foodie will regret following Nina!

@saikofood

🍥NARUTO THEMED POP UP @silverlakeramen OPENING ON MARCH 30TH UNTIL JULY 7TH! 🍜 This is an OFFICIAL collaboration between Naruto Shippuden and Silverlake Ramen. All locations of Silverlake Ramen in California will feature Naruto-themed decor and food. But Silverlake Ramen’s flagship store on Sunset Blvd in Los Angeles will get to see Ichiraku Ramen, Naruto’s FAVORITE ramen shop, come to life at this specific location! You have the option of 2 Combos where it has Naruto’s “Classic” Ramen with Narutomaki fish cake, pork, creamy pork stock, bean sprouts, spinach, green onions and seaweed. In addition to the combo you’ll get a soft drink and either a Naruto headband OR exclusive t-shirt merch (while supplies last). If you are an anime fan or foodie lover alike you better check this out this weekend! #NarutoxSilverlake #LAFoodie #ramen #anime #naruto #noodlelover Anime food Naruto anime series Naruto meme Naruto ramen shop Los Angeles ramen noodle restaurant Los Angeles things to do Los Angeles Japanese restaurant Naruto shippuden anime blogger

♬ Magnetic – ILLIT

Hannah Griswold

Oh to be young, wild, and free in San Diego! Now you can be! Vicariously through Hannah, of course. Hannah is one of the youngest San Diego influencers to grace our list, but her content sure does pack a punch. Seamlessly mixing fashion and lifestyle content, her Instagram feed is an it-girl’s dream and certainly makes us want to pack our backs and cross the pond!

Aguachile SD

We typically wouldn’t put real estate and Mexican food in the same sentence, but for Anabel, it works! As the proud founder and owner of Aguachile SD, her page is filled with delectable Reels and images of her food, as well as some behind-the-scenes content of her life as a one of the most business-savvy San Diego influencers.

Hilal

Less is always more, and Hilal epitomises this. His simple approach to his Instagram account, opting for raw, unedited photos with simple captions allows for his outfits to do the talking instead. This simple creativity makes Hilal one of the top San Diego influencers to follow for fashion. 

Cecil Horton

San Diego influencers don’t come much sweeter than Cecil. With a penchant for making just about any outfit look extraordinary, Cecil’s social media accounts are dedicated to his life as a stay-at-home fashionista. From styling videos to content creator tips and tricks, consider following Cecil for your daily dose of sunshine.

ThaSpeakerBoxx

As San Diego’s resident DJ and hype man, ThaSpeakerBoxx spreads love, positivity and great tunes to the residents of this city. His Instagram account reflects this too, with visitors to his page often finding his events, music management, and all-round good vibes present throughout his content. If you’re looking for a fun, music-focused activity then ThaSpeakerBoxx is one of the San Diego influencers to follow!

Chris Cantore

Chris is a ‘morning radio guy, turned digital media dude’, showering his 14K Instagram followers with his presenting gigs at places like Comicon and various events around San Diego. His enthusiastic personality immediately shines through in everything he posts, attracting regular visitors and enticing followers from all over the world.

Veenwar Almezory

Veenwear is a Kurdish Instagram influencer, based in San Diego and best known for his comedic skits showcasing the Kurdish lifestyle and culture. His humorous spin on living as a Kurdish man in America has earned him over 20K followers, making him one of the top San Diego influencers around!

Karina Reynoso

If ‘muscle mommy’ was a person, it’d be Karina. Her Instagram account is dedicated to her love for fitness, offering us a glimpse into her life during prep for her bodybuilding competitions. When she’s not lifting weights, you can find Karina at the beach or travelling to new destinations with her friends, making her one of the go-to San Diego influencers for an inspiring work-life balance. 

@karinaadeli

Couple weeks ago, maybe 4-5lbs heavier here. Im tired. #bodybuilding #prep #caloricdeficit #twoweeksout

♬ Juna – Clairo

Yasmin Shenoda

Yasmin is a San Diego-based hair stylist and makeup artist, running not only her professional pages on Instagram, but also her personal account where she shares with her 10K followers insights into her life. Alongside sharing posts about motherhood, she also runs Pretty Girl Sundays for those in the area looking for community, making her one of the most sought after San Diego influencers for those moving to the area.

J$9

J$9 is a famed artist from San Diego, also widely known as the Mayor of 91977. His Instagram account is dedicated to promotional content, encouraging followers far and wide to interact with his music. When he’s not on the music grind, you can find J$9 showing off the coldest fits, making him one of the most well-dressed San Diego influencers on our list.

Joycelin Lujano

If there was ever an ‘it girl’ to come out of San Diego, it would be Joycelin. With 45.6K followers on Instagram alone, she shares an insight into her life as a mother and fitness enthusiast through Reels and image posts. Looking for outfit inspo, or to simply admire Joycelin’s beauty? Get following now!

@lujanojoyce

I fogor to record @Kait Lujano nails but they were so cute too !! 🌷& no line because ✨SENTRI✨#foryou #fypシ #tijuanaaaa #tijuana #nails #spendthedaywithme #mexico #mexicotiktok #lunch

♬ never be yours by kali uchis – Kali Uchis Fan Page ❦

Madysen Vue

San Diego influencers don’t come more chic than Madysen! With an Instagram feed that exudes cool girl vibes, her 30.5K followers are often spoiled with the cutest outfit pics, as well as front-row access events in her life. Everyone’s feed could use a little Madysen!

@madysenvue

❤️

♬ original sound – zivsoundz

Bryce Pope

Looking for San Diego influencers in sport? Look no further than Bryce, a basketball player for USC. Just like any other sportsperson, Bryce’s account is almost entirely dedicated to his basketball career, however, this doesn’t mean he deprives his followers and fans of glimpses into his life every now and then. Next time you’re in San Diego, head over to see one of Bryce’s games!

@brycepope.4

♬ Royalty X Shameless – 14july

June

Who doesn’t love a bit of humour injected into their social media experience? June is able to provide you with just that with his comedic skits about his life in nursing school. His Instagram Reels and TikToks often amass impressive engagement, making him one of the most viable San Diego influencers for brands to partner with.

@junnyah

Eating only food that starts with 🅿️❗️ @Gunna #fyp #foryou #xyzbca

♬ pushin P (feat. Young Thug) – Gunna & Future

NawGee

If you take anything from this list, it’s that it isn’t short of music-focused San Diego influencers. NawGee is another famed San Diego hip hop artist, who uses his platform to promote himself and his tracks. Get following now!

Jasmin Mezahttps://www.instagram.com/moneybagj9/

Want to know more about Mexican culture and life as a Latina? Look no further than Jasmin Meza, well-known across Instagram and TikTok for her pov videos. From cooking to makeup tutorials, Jasmin covers it all, making her one of the go-to San Diego influencers to follow ahead of your next trip!

@jasminnmeza

new mandil 🇲🇽❤️ #mexicantiktok #mexicanfood #comidatiktok

♬ Dueño de Ti – Sergio Vega

Amber Mamian

Amber is living proof that there are some really great people out there on the internet. As a mother of four, Amber’s ethos is “families that PLAY together, have more FUN” and this is certainly exuded throughout her content. For family-fun ideas and all-round positive vibes, Amber is one of your go-to San Diego influencers.

Jay Spanks

Jay is a San Diego-based baseball fan, best known on the internet for conducting street interviews with fellow baseball fans, testing their knowledge and finding out all about their favourite players. These particular Reels have amassed Jay an impressive engagement rate, putting him in good stead as one of the top San Diego influencers to partner with in the sports industry.

Shannon Marie Warren

Shannon is a hair and lifestyle content creator with over 57K followers on Instagram alone. Her content is fun, vibrant, and cool and exudes all the energy of a social media influencer. You can often find Shannon posting her hair tutorials, outfit pics, and travels, making her one of the go-to San Diego influencers for the best recommendations!

@shannonmariewarren

easy claw clip hairstyle 🌸🫶🏼 #clawcliphairstyle #hairstyletutorial

♬ we cant be friends – 🫧

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs.

@sociallypowerful