Blog

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Here at Socially Powerful, we produce a LOT of content. From our web page to our social channels, creating and managing our branded content is no easy feat. That's why it takes people like Shannon Maher to keep things running smoothly. We sat down with Shannon to find out just what being a Dig […]

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The US TikTok ban has been causing quite the stir on social media as of late. Both users and brands are jumping at the opportunity to share their predictions for the future of the world’s […]

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With technology growing day-by-day, the line between offline and online experiences is becoming increasingly blurred.  Nowadays, it is rare to find a brand that does not have an online presence. Many have not only a social me […]

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Back in January, we launched our brand new software technology, ARIA, designed to majorly cut back on the time spent conducting influencer discovery. Fast forward a few months and ARIA has now helped us present and assign hundreds of creators to even the most niche of marketing campaigns. Usin […]

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The rise of social media has lent itself to numerous shifts in consumer behaviour within recent years. We’ve already seen the ecommerce boom during the 2010s, thanks to emerging technologies, but consumer habits have become even more granular since then. […]

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We caught up with lifestyle and fashion extraordinaire, @dineoodube, to talk all things finding your audience and the future of fashion. Keep reading for a deep dive into the life of one of South Africa's most influential content creators! […]

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As sustainable practices become more common in fashion, FMCG, and beauty, their importance is clear. These practices help protect the environment, reduce pollution (especially in fashion), and preserve habitats. Recognizing our duty to reduce environmental damage and […]

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The future of social media has never been so uncertain. Why? The current social media landscape is true chaos.  It is a land run by “brain-rot” […]