Top 12 Influencer Marketing Agencies in Italy

In today’s fast-paced digital landscape, influencer marketing has become a cornerstone for brands seeking to connect with consumers in an authentic and engaging way. Italy, known for its rich cultural heritage and fashion-forward mindset, has embraced this trend wholeheartedly.

From Milan to Rome, Italian influencer marketing agencies are helping brands craft stories that resonate across social media platforms. But with so many options available, how do you find the right agency to elevate your brand? Whether you’re looking to expand your social media presence, create viral content, or build a community, we’ve compiled a list of the top 12 influencer marketing agencies in Italy to help you make an informed decision.

Benefits of Engaging an Influencer Marketing Agency in Italy

Partnering with an influencer marketing agency in Italy offers numerous advantages for brands aiming to enhance their online presence and drive meaningful engagement. Here are a few key reasons why hiring one of Italy’s top influencer marketing agencies could be the best move for your brand:

• Local Expertise: Italian agencies have an intimate understanding of local culture, language, and consumer behaviors. This allows them to craft tailored campaigns that resonate with the unique preferences of Italian audiences.
• Access to Top Influencers: The best agencies have established relationships with leading influencers across various industries, from fashion and beauty to technology and lifestyle. This access ensures your brand is aligned with creators who genuinely connect with your target demographic.
• Creative Storytelling: Italian agencies are known for their flair for creativity and design, ensuring your influencer campaigns stand out in the crowded social media space.
• Performance Tracking: Working with a professional agency guarantees advanced analytics and performance tracking, helping you measure the success of your campaigns and make data-driven decisions.
• Time and Resource Efficiency: Managing influencer marketing in-house can be time-consuming. Agencies take care of everything—from strategy and influencer outreach to content production and campaign execution—saving you valuable time.
• Global Reach: Many of Italy’s top agencies have international reach, allowing your brand to extend beyond the Italian market and tap into global audiences with localized campaigns.

In short, an influencer marketing agency in Italy can provide the expertise, network, and tools necessary to help your brand succeed in a competitive digital landscape.

The 12 Best Influencer Marketing Agencies in Italy

Choosing the right influencer marketing agency is crucial for the success of your brand. To simplify the process, we’ve compiled a list of the top 12 influencer marketing agencies in Italy. These agencies specialize in creating impactful campaigns that resonate with audiences across various social media platforms. Whether you’re looking for local expertise or international reach, these agencies can help you achieve your marketing goals.

1. Socially Powerful
2. Stratagemma Studio
3. Officine Venticinque
4. Figmenta
5. Yes We Can Agency
6. Spencer & Lewis
7. Comunic@ Agency
8. TMP Group
9. Bebit
10. Digital Angels
11. Creativi Digitali
12. Ekeria S.r.l.

Each of these agencies brings unique strengths to the table. From their niche expertise to the innovative tools they employ, you’ll find the ideal partner to elevate your influencer marketing strategy. Below, we take a closer look at each agency, starting with the leader in the field, Socially Powerful.

1. Socially Powerful

As a global leader in social media and influencer marketing, Socially Powerful has made its mark as the top influencer marketing agency in Italy. Founded in 2017, we have rapidly become an award-winning agency, with offices across the UK, USA, Europe, China, and Dubai.

We pride ourselves on creating real connections that cut through the noise of social media to deliver guaranteed impact for brands. By blending cutting-edge technology with an unparalleled understanding of culture, we help brands navigate the complexities of influencer marketing and social media strategy to drive meaningful results.

Our approach is centered on a social-first ethos, which prioritizes building authentic relationships with influencers and audiences. We are not about surface-level metrics—we focus on crafting campaigns that are culturally relevant and performance-driven. Whether it’s through paid social, creative content, or community management, we deliver results that push global brands to new heights.

One of our most notable successes was launching TikTok in Western markets. At the time, the platform was relatively unknown outside of China, but through a strategic combination of influencer partnerships, content seeding, and paid media, we helped TikTok achieve over 500 million impressions across 15 countries. Our work didn’t just drive downloads—it transformed TikTok into a global phenomenon.

At Socially Powerful, we use the Aria Influencer Platform, our proprietary tool that makes influencer marketing accessible to brands of all sizes. This platform allows brands to discover, connect, and collaborate with the right influencers, ensuring campaigns are tailored and effective.

Key services:

• Influencer Marketing
• Social Strategy
• Community Management
• Social Video and Content Production
• Paid Media and Social Advertising

Key takeaway:

Welcome to Socially Powerful, where attention meets impact. Let’s make your brand resonate with audiences in Italy and beyond.

2. Stratagemma Studio

Stratagemma Studio is a brand strategy powerhouse that has been helping businesses in Italy build their digital identities for over a decade. Known for their expertise in solving real-world business problems, Stratagemma Studio goes beyond traditional influencer marketing to offer a comprehensive suite of services that boost both customer retention and acquisition. Their key strength lies in their ability to create custom-tailored solutions for each client, making them a go-to agency for brands looking for personalized influencer campaigns and digital strategies.

The agency has gained a reputation for their ability to create visually stunning websites, manage e-commerce stores, and design unique social media pages that capture the essence of the brand. Their success extends across a variety of platforms, including Instagram and Facebook, where they have launched digital storefronts and produced highly engaging content for their clients. Stratagemma Studio’s expertise also shines in the realm of SEO and video production, offering clients the ability to create viral content that fuels social media campaigns and boosts brand visibility.

Their hands-on, problem-solving approach has led to the creation of some truly memorable influencer marketing campaigns, where they have collaborated with both large and small influencers across Italy. By focusing on the right partnerships, they ensure every campaign delivers a significant return on investment.

Key services:

• Website and E-commerce Site Creation
• Social Media Management
• SEO and Google Positioning
• Video Production and Photography
• Digital Marketing Consulting

Key takeaway:

For a dynamic and tailor-made influencer marketing strategy, Stratagemma Studio is the right partner for any brand looking to make a bold statement in the digital world.

3. Officine Venticinque

Officine Venticinque is a young and dynamic influencer marketing agency that brings a fresh and bold approach to the industry. With a team that defines themselves as “Young Adults,” Officine Venticinque has quickly gained recognition by collaborating with major brands and adopting an innovative, risk-taking mindset. Since their inception, they’ve worked on over 1,100 projects, ensuring that each campaign breaks the mold and leaves a lasting impact on the audience.

Their influencer marketing expertise began in 2018 with a strong focus on the finance sector, and their success quickly expanded to include various industries. What sets Officine Venticinque apart is their belief in building meaningful, long-term relationships with influencers rather than treating them as mere content creators. They work hand-in-hand with influencers, helping them understand the brand’s vision and enabling them to craft content that resonates with their followers.

Officine Venticinque takes a flexible, personalized approach to each campaign, which allows them to adapt quickly to changes and deliver alternative solutions when needed. Whether you’re looking to launch a creative campaign in fashion, technology, or lifestyle, this agency has the expertise and innovative spirit to make your brand “cool as a cucumber.”

Key services:

• Influencer Marketing
• Social Media Strategy
• Content Creation and Video Production
• Creative Campaigns
• Community Engagement

Key takeaway:

For brands seeking a bold, innovative approach to influencer marketing, Officine Venticinque is an excellent choice to transform the ordinary into the extraordinary.

4. Figmenta

Figmenta is a boutique digital agency based in Milan, with a special focus on beauty, fashion, and lifestyle brands. Founded in 2007, Figmenta has built a reputation for blending creativity with technology, helping clients craft engaging digital strategies that capture the essence of their brand. With over 15 years of experience, their team of over 20 skilled professionals delivers tailored solutions, ranging from digital consulting to comprehensive influencer marketing campaigns.

Figmenta’s expertise lies in understanding the nuances of their clients’ industries, allowing them to create influencer marketing campaigns that not only attract attention but also foster brand loyalty. Whether developing digital products, websites, or social media strategies, Figmenta’s focus is on helping clients seize market opportunities and stay ahead of trends.

The agency has worked with globally renowned brands like Moët & Chandon, Veuve Clicquot, Wella, L’Oréal, and Procter & Gamble, highlighting their ability to handle both large-scale campaigns and intricate brand narratives. Figmenta’s digital-first approach ensures that all influencer campaigns are optimized for performance, leveraging influencers’ reach and creativity to produce impactful content across platforms such as Instagram, TikTok, and YouTube.

Key services:

• Influencer Marketing
• Digital Strategy and Consulting
• UX/UI Design and Development
• Content Strategy and Production
• Social Media Management

Key takeaway:

With a sharp focus on beauty, fashion, and lifestyle, Figmenta is the perfect partner for brands in these industries looking to create captivating influencer campaigns that drive real results.

5. Yes We Can Agency

Yes We Can Agency is a marketing agency with a purpose-driven approach, specializing in helping socially responsible companies amplify their messages through strategic influencer marketing. Based in Italy, Yes We Can Agency focuses on aligning a brand’s sustainable and ethical values with campaigns that resonate deeply with their target audience. Their unique approach combines data-driven insights with creative thinking to deliver campaigns that are not only impactful but also in line with the values of today’s consumers.

Yes We Can Agency excels in crafting authentic influencer partnerships, leveraging influencers who share the brand’s mission and values. They believe in the power of meaningful storytelling, using influencer marketing to create content that speaks to the heart of the audience. Their dedicated team works closely with each client to ensure that every campaign is finely tuned to meet business objectives while staying true to the brand’s identity.

With services ranging from email marketing to branding, Yes We Can Agency provides a comprehensive solution for brands looking to grow in a socially responsible way. They have worked with clients across various sectors, helping them create unique brand identities, develop targeted email campaigns, and build lasting relationships with both influencers and customers.

Key services:

• Influencer Marketing
• Marketing Strategy
• Email Marketing
• Branding & Identity
• Social Media Management

Key takeaway:

If your brand is committed to making a positive impact and you’re looking for an agency that shares your values, Yes We Can Agency is an ideal partner to create purpose-driven influencer marketing campaigns.

6. Spencer & Lewis

Spencer & Lewis is an independent communications group with a strong presence in both Rome and Milan. Known for their data-driven and human-centered approach, Spencer & Lewis creates influencer marketing campaigns that go beyond mere promotion to amplify messages and change perceptions. Their expertise lies in developing integrated communication strategies that make brands not just visible, but also culturally relevant.

Spencer & Lewis excels at helping brands become content producers in their own right, through cross-media storytelling that engages audiences on a deep level. Their approach to influencer marketing is rooted in the understanding that the quality of social media engagement matters more than the quantity of followers. By working with influencers who align with a brand’s identity, they ensure that each message is shared with authenticity and impact.

Their track record includes successful campaigns for a wide variety of brands, and they are known for their innovative strategies in social media management, personal branding, and influencer management. Spencer & Lewis also stands out for their expertise in creative campaigns, which often involve collaborations with artists, influencers, and other creative professionals.

Key services:

• Social Media Management
• Influencer Management
• Brand Identity and Personal Branding
• Digital Media Planning
• Creative Campaigns and Storytelling

Key takeaway:

Spencer & Lewis is the go-to agency for brands looking to develop innovative influencer marketing strategies that combine data, creativity, and human insight to drive lasting results.

7. Comunic@ Agency

Comunic@ Agency stands out as a dynamic and flexible digital marketing agency that offers a full suite of services to brands across Italy. Their team of professionals and creative thinkers is known for delivering innovative solutions tailored to meet the unique needs of each client. Comunic@ prides itself on being able to take on projects of any size, making them a versatile partner for small businesses and large enterprises alike.

With a strong focus on digital strategy, web development, and content marketing, Comunic@ Agency has helped brands build their online presence through impactful influencer marketing campaigns. They specialize in creating visually appealing and strategically crafted content for social media platforms, leveraging influencers to enhance brand visibility and engagement.

Comunic@ Agency also offers services such as SEO, social media advertising, and web design, ensuring a holistic approach to digital marketing. Their influencer marketing campaigns are built on a foundation of storytelling, where influencers help convey the brand’s message in a relatable and authentic way.

Key services:

• Digital Strategy
• Social Media Management
• SEO and Positioning
• Content Creation and Social Media Advertising
• Web Development

Key takeaway:

Comunic@ Agency is ideal for brands seeking a reliable partner to boost their online presence through influencer marketing and digital strategy, offering a combination of creativity and technical expertise.

8. TMP Group

TMP Group is a tech-driven communication agency that merges the power of digital innovation with influencer marketing to create standout campaigns for its clients. Based in Milan, TMP Group focuses on using the latest technological tools to drive communication strategies that resonate with modern audiences. Their approach to digitalization ensures that every campaign is designed to maximize both reach and engagement, making them a top choice for brands looking to harness the power of technology in their marketing efforts.

The agency’s expertise spans from digital strategy and content creation to influencer marketing and event production. TMP Group has a multidisciplinary team that excels in designing campaigns that bring brands to life both online and offline. They are particularly skilled at integrating influencers into larger brand narratives, ensuring consistency and impact across various platforms.

TMP Group’s notable work includes the social media strategy for global sports brand Wilson, where they focused on building an Italian social media presence. Through a combination of influencer marketing, content creation, and strategic media planning, TMP Group successfully helped Wilson engage with Italy’s growing tennis and padel communities.

Key services:

• Influencer Marketing
• Digital Strategy and Media Planning
• Content Creation and Production
• Event Marketing and Production
• Brand Identity Development

Key takeaway:

TMP Group’s blend of technology and creativity makes them an ideal partner for brands looking to innovate and make a lasting impact in the digital space.

9. Bebit

Bebit is a creative digital agency that thrives on innovation and delivering data-driven influencer marketing strategies. With a mission to connect brands and people through authentic, integrated experiences, Bebit has established itself as one of the leading agencies in Italy. The agency is part of The Network One, the largest network of independent marketing and communication agencies worldwide, giving them access to a vast network of resources and expertise.

Bebit’s approach to influencer marketing is unique in that they combine creativity with a deep understanding of technology and data. They focus on building long-term relationships with influencers, ensuring that every campaign is aligned with the brand’s values and business goals. By leveraging tools like metaverse, virtual reality (VR), and augmented reality (AR), Bebit is at the forefront of digital transformation, offering cutting-edge influencer marketing strategies that go beyond traditional methods.

Bebit’s clients benefit from their comprehensive service offerings, which include social media marketing, influencer strategy, data analysis, and more. They have worked with numerous brands, generating impactful campaigns that engage audiences and drive measurable results.

Key services:

• Influencer Marketing
• Social Media Marketing
• Metaverse & VR/AR/XR Solutions
• SEO and Strategy Consulting
• Design & Development

Key takeaway:

For brands looking to merge creativity with cutting-edge technology, Bebit is the perfect agency to lead influencer marketing campaigns that capture attention and drive engagement.

10. Digital Angels

Digital Angels is a highly qualified digital marketing agency with offices in Rome, Milan, and Amsterdam. Since its founding in 2011, the agency has become a leader in the digital space, offering services that span strategy, creativity, and media planning. Digital Angels is particularly well-known for its influencer marketing campaigns, which are designed to generate real, measurable impact through a combination of data-driven insights and creative storytelling.

What sets Digital Angels apart is their holistic approach to digital marketing. The agency takes the time to understand each client’s specific needs and tailors influencer strategies that seamlessly integrate with broader marketing efforts. From social media campaigns to SEO and analytics, Digital Angels delivers results by staying ahead of trends and leveraging relationships with industry-leading influencers.

Digital Angels has been recognized internationally for its innovative work, with awards such as being listed in the Financial Times’ “FT1000” and Deloitte’s “EMEA Technology Fast 500™.” The agency’s success is rooted in their commitment to excellence, transparency, and a client-focused approach that ensures each campaign is optimized for performance and growth.

Key services:

• Influencer Marketing
• Social Media Strategy and Management
• SEO and Data Analytics
• Media Planning and Buying
• Digital Consulting and Training

Key takeaway:

For brands seeking a data-driven influencer marketing strategy combined with creative execution, Digital Angels is an excellent choice to help your brand soar to new heights.

11. Creativi Digitali

Creativi Digitali is a pioneering digital communication agency based in Italy, with a history of excellence dating back to 2008. Specializing in innovative digital strategies, Creativi Digitali helps brands connect with their audience through original and creative influencer marketing campaigns. Known for their early adoption of social networks for marketing, the agency has been a leader in crafting dynamic social media campaigns that generate both engagement and brand loyalty.

Creativi Digitali is a full-service agency offering everything from digital communication strategies to content creation and event management. Their influencer marketing campaigns are rooted in storytelling, making sure that the content produced by influencers resonates deeply with their followers. This tailored approach ensures that each campaign not only reaches the target audience but also drives real connections.

The agency has worked with a wide range of clients, creating immersive experiences through unconventional marketing tactics such as flash mobs and custom theatrical performances. Their content production capabilities are vast, with a fully equipped recording studio and video production facilities that allow them to produce top-tier branded content.

Key services:

• Influencer Marketing
• Social Media Management
• Content Creation (Video, Audio, Digital)
• Event Marketing and Flash Mobs
• Digital Communication Strategy

Key takeaway:

With a creative and unconventional approach, Creativi Digitali is perfect for brands looking to stand out through unique influencer marketing campaigns that push the boundaries of traditional digital marketing.

12. Ekeria S.r.l.

Ekeria S.r.l. is a tech-driven digital agency based in Milan, specializing in business process optimization through digital transformation. Ekeria helps brands improve their marketing, sales, and customer service functions by integrating advanced technologies and inbound marketing strategies. Their influencer marketing services are designed to generate authentic connections between brands and their audiences, leveraging social media platforms to drive engagement and conversions.

Ekeria is particularly strong in aligning marketing strategies with revenue-generating processes (RevOps), ensuring that influencer campaigns contribute directly to business growth. As a HubSpot partner, they are equipped with the tools and expertise to provide customized CRM solutions that optimize influencer campaigns and track results effectively. Their data-driven approach ensures that every campaign is tailored to the client’s needs and delivers measurable outcomes.

What sets Ekeria apart is their boutique approach to digital marketing, allowing them to offer personalized services to each client. From web development to social media strategy, Ekeria provides comprehensive solutions that ensure a seamless digital transformation, making them an ideal partner for brands looking to elevate their influencer marketing efforts with a focus on results.

Key services:

• Influencer Marketing
• Social Media Management
• CRM Solutions (HubSpot Partner)
• Web Development
• Inbound Marketing and Lead Generation

Key takeaway:

For businesses looking to optimize their marketing and sales processes while implementing effective influencer marketing strategies, Ekeria is the go-to agency for a successful digital transformation.

What to Look for When Choosing the Best Influencer Marketing Agency in Italy?

When selecting the right influencer marketing agency for your brand in Italy, it’s important to consider several key factors to ensure the agency aligns with your specific needs and goals. Here are the most important aspects to pay attention to:

• Industry Expertise: Choose an agency that understands your industry. Whether you’re in fashion, tech, beauty, or another niche, finding an agency with relevant experience ensures they can craft campaigns that resonate with your target audience.
• Influencer Network: A good agency should have strong relationships with influencers that match your brand’s values and voice. Look for agencies that work with both macro and micro-influencers to provide a balanced approach.
• Track Record: Examine the agency’s portfolio and case studies. Agencies with a proven track record of successful campaigns are more likely to deliver the results you need. Case studies with measurable results, like engagement metrics or sales figures, are a good sign of their capabilities.
• Creativity: Influencer marketing is all about storytelling. Make sure the agency can create engaging, original content that will capture the attention of your audience and reflect your brand’s personality.
• Analytical Tools: A great agency will provide detailed reporting and analytics so you can track the success of your campaigns. Ensure they have advanced tools to monitor engagement, conversions, and ROI so you can optimize your strategies moving forward.
• Budget and Pricing: Be clear on what your budget is, and look for an agency that offers transparent pricing. Make sure the services offered justify the cost, whether that’s through long-term relationships with influencers or high-impact campaigns.
• Cultural Fit: Since you’ll be working closely with the agency, it’s important to ensure that their work culture and communication style align with your own. A good partnership can lead to long-term success and smoother collaborations.

By considering these factors, you’ll be better equipped to choose the best influencer marketing agency in Italy that can help you meet your marketing goals and take your brand to new heights.