In the fast-evolving digital landscape, influencer marketing has become a cornerstone for brands looking to connect with their target audience authentically and effectively. Europe, home to a vast array of cultures and consumer behaviors, is one of the most dynamic markets for influencer marketing.

Whether you’re a brand looking to break into the European market or expand your reach, partnering with the right influencer marketing agency can make all the difference. In this article, we’ve compiled a list of the top 12 influencer marketing agencies in Europe that specialize in creating impactful campaigns, building lasting relationships, and driving measurable results. These agencies are at the forefront of influencer marketing, using cutting-edge tools, data-driven strategies, and deep market insights to help brands succeed.

These Are The 12 Best Influencer Marketing Agencies in Europe

We’ve curated a list of the 12 best influencer marketing agencies in Europe. Each of these agencies brings unique expertise, industry knowledge, and tailored services that cater to the diverse needs of brands looking to make a mark in the European market. Below is the list of the top influencer marketing agencies, selected for their innovative approaches, successful campaigns, and deep understanding of the local and global markets:

1. Socially Powerful
2. BeInfluence
3. The Goat Agency
4. IMA
5. BRANDAMBASSADORS
6. The Influencer Marketing Factory
7. BrainDonors
8. Nine Agency
9. We Are Era
10. inBeat
11. AWISEE
12. Obviously

1. Socially Powerful

At Socially Powerful, we take pride in being the best influencer marketing agency in Europe. Established in 2017, our agency is known for combining innovative social media strategies with technology-driven performance to create campaigns that deliver guaranteed results.

Our social-first approach enables us to build strong relationships between brands and their audiences by cutting through the noise of social media. We offer a wide range of services from influencer marketing, paid social, and social strategy, to community management and social commerce, making us a full-service influencer marketing agency that drives real business outcomes. Want to know more? Then check out our services in Germany, Italy, France or the United Kingdom.

We leverage our in-house platform, Aria, to offer clients free access to a network of influencers without hidden costs, ensuring a seamless influencer selection process. With our data-driven insights and a team of experts, we tailor each campaign to meet the specific goals of our clients. Whether it’s building a community on TikTok or launching a new product via Instagram influencers, we ensure our strategies are culturally relevant and performance-driven.

Some of our notable campaigns include launching TikTok in Western markets and a successful influencer campaign for L’Oréal’s luxury fragrance brand Azzaro, where we partnered with over 20 creators to achieve over 59 million views. Our ability to deliver measurable results has earned us long-lasting relationships with global brands like TikTok, Tefal, and L’Oréal.

Key services:

• Influencer Marketing
• Paid Social Media Advertising
• Social Strategy
• Community Management
• Video Production
• Social Commerce

Why choose Socially Powerful?

We guarantee results. If we don’t hit agreed KPIs, you don’t pay us. This approach has made us a trusted partner for brands looking to create lasting impacts through influencer marketing.

2. BeInfluence

BeInfluence is one of the leading European influencer marketing agencies, offering brands the perfect blend of creativity, strategy, and data-driven campaigns. Based in Belgium, BeInfluence has established itself as a premier agency by connecting brands with the right influencers to tell their stories in a way that resonates with audiences across Europe. The agency is known for its meticulous influencer selection process, ensuring each partnership aligns with the client’s objectives and brand identity.

BeInfluence stands out for its strong focus on measurable results, utilizing data analytics to track campaign performance and optimize strategies in real-time. This ensures every campaign not only reaches its intended audience but also generates tangible outcomes such as increased engagement, brand awareness, and ROI. Their comprehensive services include influencer campaign management, content creation, and event management, allowing brands to deliver immersive experiences both online and offline.

Notable clients such as Carrefour, Vinted, and Paramount+ have trusted BeInfluence with their influencer marketing campaigns. The agency has successfully created campaigns that blend storytelling with performance marketing, engaging audiences across platforms like Instagram, TikTok, and YouTube. Whether you’re looking to launch a new product or boost brand engagement, BeInfluence’s expertise in European markets makes it an ideal partner.

Key services:

• Influencer Campaigns Creation
• Content Creators Management
• Campaign Monitoring
• Data Analytics and Reporting
• Event Management

Why choose BeInfluence?

Their seamless combination of data insights and creative storytelling allows brands to reach and engage their target audience in a way that is authentic and impactful. With years of experience and a strong European network, BeInfluence is equipped to deliver results across all digital platforms.

3. The Goat Agency

The Goat Agency is a top-tier influencer marketing agency based in the UK, renowned for its ability to create high-impact, data-driven campaigns. Specializing in influencer marketing, The Goat Agency excels at seamlessly integrating influencer content with paid media to maximize reach and engagement. Their campaigns are tailored to resonate with audiences across multiple platforms, including Instagram, TikTok, and YouTube, ensuring your brand reaches the right people in the right places.

What sets The Goat Agency apart is their focus on results and performance. They use advanced analytics and performance tracking tools to measure campaign success, allowing them to continuously optimize and refine strategies. This approach ensures that clients not only meet their campaign goals but also exceed them in terms of ROI, engagement, and brand awareness. They work across various industries, including fashion, tech, automotive, and gaming, offering a global reach that helps brands scale their campaigns effectively.

Notable clients such as Wayfair, Dell, Pernod Ricard, and Uber Eats have trusted The Goat Agency to deliver influencer campaigns that generate real results. Their social commerce solutions are particularly impressive, combining influencer marketing with direct-to-consumer strategies to drive online sales and increase conversions. Whether you’re looking to launch a new product or strengthen your brand’s online presence, The Goat Agency’s comprehensive approach can help you achieve your goals.

Key services:

• Influencer Marketing
• Paid Social Media Advertising
• Creative & Social Strategy
• Content Production
• Social Commerce

Why choose The Goat Agency?

Their innovative and results-oriented approach combines creative strategies with rigorous data analysis to ensure every campaign delivers measurable business outcomes. With a global reach and expertise across various industries, The Goat Agency is a trusted partner for brands looking to maximize their influence on social media.

4. IMA

IMA (Influencer Marketing Agency), now part of Media.Monks, is a pioneer in global influencer marketing. With a track record of more than a decade, IMA has established itself as one of the most trusted and recognized agencies worldwide. Their expertise lies in crafting bespoke influencer marketing strategies that drive brand engagement and amplify brand stories at scale. Whether you are looking to increase brand awareness, launch a product, or drive conversions, IMA’s holistic approach ensures measurable impact and long-term success.

IMA works with some of the world’s top influencers across various industries, including fashion, beauty, tech, and lifestyle. The agency is known for its ability to build authentic connections between brands and influencers, which resonate with audiences globally. With a vast database of over 19 million influencers and data-driven insights, IMA ensures that each campaign is carefully tailored to meet the client’s objectives. IMA is also renowned for its in-house production capabilities, offering seamless campaign management from strategy development to content creation, execution, and reporting.

Some of IMA’s notable campaigns include collaborations with global brands such as Nivea, L’Oréal, and Tommy Hilfiger, where they successfully engaged millions of consumers through influencer-led campaigns. Their approach blends creativity with data-driven precision, ensuring that brands achieve visibility and engagement while meeting key performance indicators (KPIs).

Key services:

• Influencer Marketing Strategies
• Influencer Matchmaking
• Content Creation & Strategy
• Campaign Management
• Tracking & Measurement
• Social Media Advertising
• Production & Content Creation

Why choose IMA?

With over ten years of experience, IMA is a global leader in influencer marketing. Their full-service approach, combined with a deep understanding of influencer dynamics, ensures that your brand will connect authentically with the right audiences and achieve lasting results.

5. BRANDAMBASSADORS

BRANDAMBASSADORS is a leading influencer marketing agency that has been at the forefront of connecting brands with the right influencers since 2008. As one of the first influencer marketing agencies in Europe, BRANDAMBASSADORS has built a solid reputation for creating authentic, engaging campaigns that deliver measurable results. The agency focuses on branded content and brand ambassador strategies that foster long-term relationships between brands and influencers, ensuring that the partnerships feel natural and impactful.

BRANDAMBASSADORS distinguishes itself through its rigorous vetting process. Each influencer they partner with is carefully selected based on engagement rates, quality of content, and follower authenticity. Their data-driven approach ensures transparency and success by providing detailed reports on campaign performance, enabling brands to track key metrics and optimize strategies in real time.

Over the years, BRANDAMBASSADORS has worked with a wide variety of industries, from fashion and beauty to technology and lifestyle. Their strong network of over 20 million influencers ensures they can find the perfect fit for any brand. The agency also places a strong emphasis on compliance, adhering to country-specific digital marketing guidelines to ensure that all campaigns meet regulatory standards.

With a mission to match the best ambassadors with every brand, BRANDAMBASSADORS has created thousands of successful campaigns for clients, driving ROI through powerful, story-driven influencer content. Their full-service approach means that they handle everything, from discovery to execution, allowing brands to focus on their overall strategy while the agency delivers results.

Key services:

• Influencer Marketing & Brand Ambassadors
• Branded Content Creation
• Data-Driven Campaign Strategy
• Full Service Management
• Fraud Analysis & Compliance

Why choose BRANDAMBASSADORS?

With over a decade of experience, BRANDAMBASSADORS offers a proven and transparent process, backed by data, to ensure every campaign delivers on its promises. Their dedication to quality, integrity, and innovation makes them a trusted partner for brands looking to grow through influencer marketing.

6. The Influencer Marketing Factory

The Influencer Marketing Factory is a leading global influencer marketing agency with a strong presence in Europe. They specialize in helping brands connect with audiences through influencer marketing campaigns that are tailored to meet the specific needs and goals of each client. The agency excels at creating influencer-driven content that resonates on platforms like TikTok, Instagram, and YouTube, making them a top choice for brands looking to boost engagement and visibility.

The Influencer Marketing Factory stands out for its full-service approach, offering everything from influencer discovery and campaign strategy to execution, management, and detailed reporting. Their team of experts ensures that every campaign is optimized for success, using a data-driven approach to track performance and make real-time adjustments. By focusing on authenticity and relevance, The Influencer Marketing Factory helps brands build meaningful connections with their target audience.

Notable clients such as Universal Music Group, Google, and Amazon have trusted The Influencer Marketing Factory to deliver successful influencer marketing campaigns. Whether you’re looking to launch a product, increase brand awareness, or drive conversions, their expertise in influencer marketing will help you achieve your business objectives.

Key services:

• Influencer Marketing Strategy
• Influencer Campaign Management
• Content Creation
• Data-Driven Campaign Optimization
• Influencer Discovery

Why choose The Influencer Marketing Factory?

With a deep understanding of the European market and a proven track record with global brands, The Influencer Marketing Factory delivers campaigns that not only meet but exceed expectations. Their expertise in building influencer-driven content ensures impactful campaigns that drive results across social platforms.

7. BrainDonors

BrainDonors is a digital marketing agency recognized as one of Europe’s top influencer marketing firms, known for its ability to craft personalized strategies that drive business growth. Based in Bulgaria, BrainDonors specializes in using a data-driven approach to influencer marketing, ensuring that each campaign is targeted and measurable. They collaborate with influencers across various social media platforms, creating campaigns that resonate with both niche and broad audiences.

What sets BrainDonors apart is their ability to combine creativity with analytics, delivering customized solutions that are tailored to the unique needs of each client. Whether it’s social media marketing, content creation, or Google Ads and PPC management, BrainDonors ensures that every aspect of a brand’s digital presence is optimized for engagement and conversion.

Notable clients such as Levi’s and Henkel have benefited from BrainDonors’ innovative influencer campaigns that deliver measurable ROI. The agency’s focus on aligning digital strategies with business objectives makes them a valuable partner for brands looking to grow their presence in the European market.

Key services:

• Influencer Marketing
• Social Media Marketing
• Google Ads & PPC
• Email Marketing
• Web Design & Development

Why choose BrainDonors?

BrainDonors’ ability to blend data-driven insights with creative strategies ensures that their campaigns not only reach the right audiences but also deliver tangible results. Their expertise in social media and digital marketing makes them an ideal partner for brands looking to grow their digital footprint in Europe.

8. Nine Agency

Nine Agency is a Nordic influencer marketing powerhouse with a deep understanding of the Scandinavian markets. With offices across Sweden, Norway, Denmark, and Finland, Nine Agency provides unique local insights, helping brands connect with the right influencers to reach their target audiences effectively. Whether you are launching a product or seeking to create long-term brand engagement, Nine Agency’s expert team tailors influencer marketing strategies that align with your business goals.

One of Nine Agency’s defining features is its data-driven approach, which combines the precision of hard analytics with the human touch of influencer partnerships. This allows them to create campaigns that are both innovative and impactful, ensuring that brands achieve visibility, trust, and lasting consumer relationships. Their in-house campaign management tool, CIMS, streamlines the entire influencer marketing process, offering real-time statistics and allowing clients to manage and evaluate campaigns effortlessly.

In 2023, Nine Agency was named Influencer Agency of the Year at the prestigious Influens Awards, a testament to their outstanding work in the influencer marketing space. With their expertise in the Nordic markets and proven global capabilities, Nine Agency is a go-to choice for brands looking to excel in influencer marketing.

Key services:

• Influencer Campaign Strategy
• Content Creation & Collaboration
• Campaign Monitoring & Reporting
• Data-Driven Influencer Discovery
• Global Campaign Coordination

Why choose Nine Agency?

Their unparalleled local market knowledge across the Nordic region, combined with cutting-edge tools and a data-driven approach, makes Nine Agency an excellent partner for brands seeking to reach Nordic and international audiences with precision and impact.

9. We Are Era

We Are Era is a leading influencer marketing agency that believes in the power of communities and purpose-driven storytelling. With a presence across Europe, We Are Era specializes in creating culturally relevant campaigns that resonate with diverse audiences. Their deep understanding of subcultures and movements allows them to craft meaningful stories that align with brand values, making them a go-to agency for brands looking to connect authentically with their target audiences.

We Are Era offers a full digital media value chain, from conceptualization and production to management and distribution of influencer-led content. Their international team is skilled at developing strategies that reflect the zeitgeist of the moment, allowing brands to stay ahead of trends while maintaining relevance across all platforms. Whether it’s for broadcasters, brands, or NGOs, We Are Era ensures that each campaign speaks directly to the audience in the most impactful way.

With offices in major European cities and a proven track record of success, We Are Era has worked with major clients across various industries, helping them achieve heightened engagement and brand loyalty. Their approach to storytelling and talent development allows them to turn influencers into brand icons, making a lasting impact in the digital space.

Key services:

• Purpose-Driven Storytelling
• Influencer Campaign Development
• Video Content Production
• Campaign Management & Distribution
• Audience Engagement & Community Building

Why choose We Are Era?

We Are Era excels at creating campaigns that turn values into stories and talents into icons, ensuring that your brand connects with audiences on a deeper, cultural level. Their ability to reach communities across Europe with purpose-driven content makes them an ideal partner for brands seeking authenticity and relevance.

10. inBeat

inBeat is a leading influencer marketing agency in Europe, known for its expertise in micro-influencer campaigns. Specializing in helping brands achieve visibility through smaller, yet highly engaged influencer partnerships, inBeat has carved a niche for itself in the competitive digital landscape. The agency works with the top 2% of content creators, ensuring that campaigns are targeted and resonate deeply with the brand’s audience.

inBeat stands out for its data-driven approach, utilizing advanced analytics to continuously optimize campaigns. This enables brands to monitor key performance metrics and make informed decisions throughout the campaign lifecycle. Their expertise in creating user-generated content (UGC) has proven highly effective in increasing brand trust and engagement, making inBeat an invaluable partner for businesses looking to enhance their social media presence.

Notable clients such as Disney, New Balance, and Linktree have collaborated with inBeat to execute highly successful influencer marketing campaigns. Their personalized approach, combined with cutting-edge tools and insights, ensures that every campaign is not only impactful but also aligned with the brand’s long-term goals.

Key services:

• Micro-Influencer and Nano-Influencer Marketing
• Social Media Marketing
• User-Generated Content Creation
• TikTok & Instagram Marketing
• Paid Advertising

Why choose inBeat?

inBeat’s focus on micro-influencers, coupled with a data-driven campaign strategy, ensures highly targeted and effective marketing. Their ability to generate authentic content and enhance brand visibility makes them an ideal choice for brands seeking meaningful connections with their audience.

11. AWISEE

AWISEE is a top influencer marketing agency based in Europe, known for its innovative approach and deep understanding of the European market. Since its founding in 2014, AWISEE has been helping brands build meaningful connections with their target audiences by leveraging influencer relationships across various industries. The agency excels at creating tailored influencer strategies that align perfectly with the client’s brand identity and marketing goals, making them a trusted partner for brands seeking authenticity in their marketing efforts.

AWISEE stands out for its data-driven approach, using advanced analytics to monitor and optimize campaigns in real time. This ensures that clients achieve maximum return on investment (ROI) from their influencer marketing activities. With a strong focus on content creation and collaboration, AWISEE helps brands build engaging and relatable narratives that resonate with audiences across platforms like Instagram, TikTok, and YouTube.

Notable clients have benefited from AWISEE’s extensive influencer network and cutting-edge strategies. The agency’s expertise spans multiple industries, allowing them to tailor campaigns to fit the unique needs of each brand. Whether it’s managing influencer relationships or crafting powerful content, AWISEE provides a full suite of services that help brands elevate their digital presence.

Key services:

• Influencer Relationship Management
• Social Media Management
• Campaign Strategy Development
• Content Creation & Collaboration
• Reputation Management & PR Outreach

Why choose AWISEE?

AWISEE’s expertise in influencer marketing, combined with their data-driven strategies, ensures that every campaign delivers meaningful results. Their ability to foster authentic influencer relationships across Europe makes them an ideal partner for brands looking to create impactful and engaging campaigns.

12. Obviously

Obviously is a global influencer marketing agency with a strong presence in Europe, particularly in the UK and France. Since its founding in 2014, Obviously has gained a reputation for building scalable, data-driven influencer campaigns that deliver real results. Their approach emphasizes long-term partnerships with influencers, ensuring that brands not only reach their target audience but also foster authentic and lasting connections.

Obviously excels in creating bespoke influencer strategies that are tailored to each brand’s unique needs. By leveraging advanced data analytics and a vast influencer network, Obviously provides clients with the insights necessary to make informed decisions throughout the campaign. Their expertise spans multiple industries, including fashion, tech, beauty, and lifestyle, making them a versatile partner for brands looking to enhance their digital presence.

Obviously has worked with major global brands such as Amazon and Coca-Cola, creating campaigns that are both creative and performance-driven. Their services include everything from influencer selection and content creation to campaign management and detailed reporting, ensuring that every aspect of a brand’s influencer marketing strategy is optimized for success.

Key services:

• Influencer Strategy & Campaign Management
• Content Creation
• Data Analytics & Reporting
• Paid Social Media Advertising
• Long-term Influencer Partnerships

Why choose Obviously?

Obviously’s data-driven approach and commitment to fostering long-term influencer relationships make them a standout choice for brands looking to scale their campaigns effectively. With their deep expertise across various industries, they ensure impactful campaigns that resonate with audiences in Europe and beyond.

The Benefits of Hiring a Top Influencer Marketing Agency in Europe

Partnering with a top influencer marketing agency in Europe comes with a multitude of benefits for brands looking to expand their reach, build authentic relationships, and boost ROI. The European market is diverse, with various cultural nuances, regulatory frameworks, and consumer preferences that differ from country to country. A top-tier influencer marketing agency will have the local expertise to navigate these complexities, ensuring that your campaign is not only compliant but also resonates with your target audience.

Influencer marketing agencies bring a wealth of experience and resources that in-house teams may lack. They have access to a wide network of influencers, advanced analytics tools, and proven methodologies for managing and optimizing campaigns. These agencies help brands identify the right influencers who align with their goals, ensuring that partnerships are authentic and effective. Additionally, agencies provide data-driven insights and performance tracking, allowing brands to measure the impact of their campaigns in real-time and make adjustments as needed.

Here are some of the key benefits of working with a leading influencer marketing agency in Europe:

• Local Market Expertise: Agencies have an in-depth understanding of local markets and cultural nuances, ensuring that campaigns are tailored to resonate with regional audiences.
• Access to Influencers: Top agencies have established relationships with a vast network of influencers, giving brands access to the right personalities for their campaigns.
• Data-Driven Strategies: Agencies use advanced analytics to track campaign performance, optimize strategies, and provide measurable results.
• Full-Service Management: From influencer selection and content creation to execution and reporting, agencies handle all aspects of influencer marketing, saving brands time and resources.
• Compliance & Transparency: Top agencies are well-versed in European advertising regulations, ensuring that campaigns adhere to legal requirements and industry standards.
• Creative Innovation: Leading agencies combine creativity with data to develop unique campaigns that cut through the noise and engage audiences in meaningful ways.

By hiring a top influencer marketing agency, brands can take advantage of these benefits, leading to more successful campaigns, stronger consumer relationships, and better business outcomes.

What Should You Look For in An Influencer Marketing Agency in Europe?

When choosing the right influencer marketing agency in Europe, it’s essential to focus on several key factors to ensure that the agency can meet your brand’s specific needs and objectives. The European market is diverse, and selecting an agency with the right expertise can make a significant difference in the success of your campaigns. Here are the most important aspects to consider when choosing an influencer marketing agency in Europe:

• Local Expertise and Market Knowledge: Europe is made up of many different markets, each with its own cultural and consumer behaviors. It’s crucial to choose an agency with deep local knowledge and an understanding of the nuances of each region. This ensures that your campaigns are culturally relevant and resonate with your target audience.
• Network of Influencers: The agency should have a vast and diverse network of influencers across multiple industries and platforms. This allows for flexibility in selecting the right influencers who can authentically represent your brand and engage your desired audience effectively.
• Data-Driven Approach: Influencer marketing should be measurable. Look for an agency that uses advanced analytics to track campaign performance and optimize strategies in real-time. They should provide transparent reporting so you can evaluate the ROI and make data-driven decisions.
• Creative Strategy and Innovation: Creativity is key to cutting through the noise in the competitive digital landscape. The agency should offer innovative and tailored solutions that align with your brand’s identity and goals. Ask for case studies or examples of successful campaigns they’ve delivered for other clients.
• Compliance with Advertising Regulations: European advertising laws are strict, and it’s essential to work with an agency that understands and complies with all legal requirements. They should ensure that influencer partnerships are transparent and adhere to local advertising guidelines.
• Full-Service Offerings: Depending on your needs, you may want an agency that can manage every aspect of your influencer marketing, from strategy development and influencer selection to content creation, execution, and performance analysis. A full-service agency can streamline the entire process, saving you time and effort.
• Proven Track Record: Look for an agency with a strong portfolio of successful campaigns and satisfied clients. A proven track record indicates that the agency has the experience and expertise to deliver results.

By keeping these factors in mind, you’ll be able to choose an influencer marketing agency in Europe that fits your brand’s unique needs and helps you achieve your marketing objectives.