Blog

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What does it take to be a hot shot Account Director here at Socially Powerful? Without our amazing team of Account Directors, Socially Powerful would cease to exist. Our dedicated team put blood, sweat, tears, and laughter, to make sure that all our accounts are running smoothly and delivering ex […]

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For an app that has received expeditious growth since its launch in 2016, we never thought we’d learn of its lack thereof in the final quarter of 2023. More shockingly, its complete reverse in the US, leading to a general decline in […]

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Whether you go for the killer music, celebrity spotting, or overpriced food, everyone loves a festival. Possibly the only thing people love more are festival fashion trends.  Over the years, festivals have become increasingly […]

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In the realm of digital marketing, influencer gifting campaigns have emerged as powerful tools for brands to enhance their visibility and reach. These campaigns capitalise on the influence and authority wielded by social media personalities, leveraging their sway to p […]

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Luxury used to pride itself on being unattainable. New luxury advertising strategy is trying to shift away from this as fast as possible. So, what changed? Media like Gossip Girl and The Devil Wears Prada made their millions o […]

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Everyone laughed at Elon Musk when he claimed he wanted to transform X into an “everything app”.  It seemed ridiculous that he would attempt to expand the app beyond its niche, and dabble in forms of content that other pl […]

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We caught up with the Director of Bounce Magazine, @rachelducker, to talk all things writing, working with brands, and women in business. If you're looking for more insight into the world of a female entrepreneur in the print media industry, then […]

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Don your rainbow leotard and slip on your hot pink platform crocs, Pride is almost here. Which means, Pride campaigns.  Joining in on the Pride fun has long been a great way for brands to raise awareness for LGBTQIA+ issues a […]