Niche of the Week: Cultural Travel Bloggers

Back in January, we launched our brand new software technology, ARIA, designed to majorly cut back on the time spent conducting influencer discovery.

Fast forward a few months and ARIA has now helped us present and assign hundreds of creators to even the most niche of marketing campaigns.

Using a highly-receptive, prompt-based search engine, ARIA is able to filter out eligible influencers from a database of over 200+ million profiles according to the tiniest of details. From female micro-influencers in engineering to non-binary influencers in sustainable fashion, ARIA caters to the needs of every marketer, brand, and passer by.

To champion its capabilities, we’ve put ARIA to the test in a new series called ‘Niche of the Week’. Each week we’ll test ARIA’s prompt-based search engine by inputting detailed prompts into the search bar and exploring the results, proving ARIA’s influencer discovery power.

This week, we asked ARIA to find us 12 cultural travel bloggers on TikTok and Instagram who specialise in bringing cultural experiences to our very screens. For those who create content around cultural immersion and local experiences and for those whose content highlights authentic local interactions and off-the-beaten-path destinations.

For some, we simply can’t afford to book a trip to Japan next week. This is why we turn to social media, to live through the eyes of those we follow, to immerse ourselves in the bewilderment and lust of the adventures we seek. 

12 CULTURAL TRAVEL BLOGGERS TO PREPARE YOU FOR YOUR NEXT ADVENTURE

Erin Fang | 266K followers

Trip to Croatia anyone? Great, Erin’s got a whole itinerary planned out! She’s one of many cultural travel bloggers who have a loyal fanbase on TikTok, sharing gorgeous aesthetic videos of her trips to various countries like France, Italy and New Zealand. Her content is easily consumable and features a variety of ideas for your trips, especially if you’re a foodie! 

@thelittlebasketco

Makes sense #cinqueterre #manarola #italytravel

♬ original sound – Erin Fang | thelittlebasket

Tieland to Thailand | 85K followers

Chris set out on this adventure many years ago with the hope of educating people about the beauty of Thailand. He’s one of the rare accounts purely devoted to delivering stunning visuals that promote the beauty of Thailand. Chris is one of the few cultural travel bloggers with an eye for the most aesthetic, exciting and adventurous parts of life. 

Joanna Adach | 195K followers

Heard you like the finer things in life, well that’s great because Joanna does too! She’s a luxury travel creator who explores places like Dubai, Monaco and Hong Kong, leveraging her social-first content style to influence our travel tastebuds and reach for our wallets. Her content is aesthetically pleasing, featuring bright colors, sandy shores and gorgeous mountains – check her out! 

Ganna Rowe | 116K followers

You don’t want champagne? Oh, you prefer country cider? Fair enough, well Ganna is here to provide you with plenty of country content to make your heart melt with how adorable and beautiful everything is! The Bristol-based blogger shows us the hidden countryside gems and the beauty of historic architecture on her Instagram, showing she’s one of the cultural travel bloggers and it’s not to be missed.

Nomadic Boys | 195K followers

Stefan and Sebastien are the prime example of Pride love! This LGBT couple are authors and travellers, injecting their infectiousness wherever they go. Whether it’s LGBT events worldwide or aesthetic holiday destinations, you need to see life through their lens, it’s purely magical.

Nathan Sawaya | 186K followers

Planning a trip down under? These are the cultural travel bloggers who need to be on your radar! While his content mainly revolves around Melbourne and Victoria, you’ll be surprised with the endless amount of things to do! It’s truly a hiker’s paradise or a nature lover’s heaven. One of the best parts of his content is his budget tips and his travel hacks while you’re there. Save those Dingo Dollars! 

Carlinn Meyer | 291K followers

You think you’ve found hidden gems? Wait until you see what Carlinn has in store. Beach huts, hidden hotels and Islands off the coast of South Africa are a taste of what Carlinn shows us on her Instagram. This cultural travel blogger’s content features an aesthetic, social-first format of video that lends itself beautifully to her content which shows us the beauty of South Africa and the real hidden gems it has to offer.

Lucie | 72K followers

You know that all-too-common feeling of FOMO you get when your friend goes to a concert and your favourite artist is brought out as a special guest but you missed it because you had tonsillitis? No, me neither. But that feeling is definitely emulated through Lucie’s gorgeous travel photography content, showcasing the natural beauty of the various countries she visits. Antigua, Puerto Rico, Austria, you can never predict it, but she is one of few cultural travel bloggers who are here to surprise us with breathtaking content daily! 

Bev | 80K followers

Alright by this point you must be hungry, so have some food and “Bev” while reading. Cultural travel bloggers must also be massive foodies and she has some incredible recommendations for places to eat in London! While being featured on BBC and Evening Standard, Bev remains humble in her recommendations, so chuck her a follow and get some grub on your radar. 

Gus Karlsson | 144K followers

Oh my Gus, what a guy! If you’re after something a bit more “off road” then this cultural travel blogger’s content is one to check out! Gus provides a more fresh, icy aesthetic because he specialises in exploring snowy climates and colder countries. That means his content makes you freeze with excitement, especially after seeing how he captures wildlife, weather and culture in countries like Norway, Finland and Italy. 

Thomas | 187,000 followers

If you’re an oldie or someone with a passion for vintage/retro architecture, Thomas needs to be one of your go-to cultural travel bloggers! With experience travelling across Europe and exploring landmarks and old buildings, he makes amazing social-first content that’s sure to inspire you. The array of colours, the history of the cities and the characters of the buildings are just jaw-dropping! 

Ada Parisi | 123,000 followers

What’s culture without food? Nothing. Or like Ada would say, “Niente”. Ada shares her many recipes and tastes from her travels abroad and is constantly inspired by different cuisines. Listed in the Top 20 Forbes Italia food influencers, Ada has truly made a name for herself as one of a handful of curated cultural travel bloggers that specialises in food. What better way to a reader’s heart than through culinary expertise.

So whether you’re after a new, soul-searching experience in a land far, far away, looking to moisten your culinary taste buds or just find a beach and feel the sand because your city tires you, click on any of the influencers and find your next hit of cultural travel inspiration.