Blog

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This week we’ve seen Cuthbert the Caterpillar skydive, $100m YouTube Shorts fund, Avon sell directly, TikTok in-app shopping, YouTube Beauty Festival, People Just Eat sandwiches and Ramadan social stats.  What is this? […]

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Growth of the esports industry is driven by the increasing popularity of video gaming from players and spectators. Advancements in gaming technology, customer entertainment preferences, rising disposable income and the popularity of mobile gaming are all advancing the […]

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SEO is a core digital marketing strategy that should be utilised by every marketer or business. Given that SEO boosts brand awareness and reaches more consumers, it is no wonder that SEO is an integral part of digital marketing strategies for most brands. Companies th […]

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Influencer marketing is at an all-time high given that social media influencers help businesses to promote brand awareness and build credibility and trust among their audiences. The industry is even estimated to be worth over $2 billion. Social media platforms such as […]

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On-demand delivery services have gradually become an integral part of modern life. The convenience and safety of delivery apps throughout the pandemic meant consumers were able to access their daily and weekly necessities and luxuries safely from their homes at a time […]

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Podcasts have become one of the most popular forms of on-demand entertainment for consumers. They are a form of on-demand radio that listeners can download or stream from a mobile or computer device. Podcasts aren’t constricted by FCC regulations or stream length, a […]

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Facebook is the social media platform with the most users across the globe. With over 2.8 billion monthly active users, it is safe to say that Facebook is an effective marketing tool for brands everywhere. Therefore, many businesses and Facebook influencers take to th […]