Blog

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In a digital age, a digital marketing plan should be a big component of your overall marketing strategy. Consumers are constantly online so it’s important to have a sound understanding of how your audience really spends their time online. The ever-evolving and chang […]

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Augmented Reality (AR) in retail isn’t anything new, but it is still exciting. As a result of interactive AR games (think the 2016 Pokémon Go frenzy), consumers have become used to using AR technology in everyday life through their own personal technology. For reta […]

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TikTok is a popular entertainment app that’s used by nearly a billion users daily—the majority of whom are under 25. TikTok’s highly diverse audience base means there is an incredibly diverse range of content people create and consume. While TikTok began as a sp […]

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LinkedIn is a go-to platform for many B2B marketers and for good reason—45% of B2B marketers have won customers through LinkedIn and the platform generates around 300% more B2B leads for marketers versus other platforms such as Facebook.  […]

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What is On-Page SEO? On-page SEO (sometimes referred to as “on-site SEO”) is the practice of optimising web-page content for search engines and users. On-page SEO factors include optimising title tags, keyworded content, internal links and URLs. O […]

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In the beginning of 2020, TikTok’s popularity soared. Its short-form video content provided those in quarantine and lockdown with continuous and snackable entertainment that is tailored specifically to each user. Its success began with Gen Z before spreading to a va […]

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The term “reach” is often thrown about in conversations relating to marketing, but what does it mean? Facebook reach refers to the amount of unique people that have viewed your page or post. When using […]

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TikTok events for Fashion Month and VMAs, Asda switches slogan, Twitter tests edge-to-edge tweets, TikTok overtakes YouTube, Vans creates skateboarding metaverse and Billie Eilish's Disney+ film. What is this? E […]