Blog

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In the past, the word ‘plus size’ wasn’t always synonymous with the fashion industry.  But gone are those days. In recent years, prominent social media figures and adorned celeb […]

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Social media is a stream of endless content. With more than 500 million tweets posted to Twitter and 100 million videos and images uploaded to Instagram every single day, it can be incredibly difficult for brands to get their content noticed by the social media users […]

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Influencers have well and truly infiltrated the creative processes of modern brands. Considering their ability to build, maintain and engage a loyal following on social media platforms, it makes sense that some brands have considered using influencers to grow their ow […]

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A "finfluencer"—or finance influencer—is an influencer that shares financial information and expertise.  They offer Gen Z and Millennials financial advice in snackable, light-hearted formats and are becoming an increasing […]

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A "finfluencer"—or finance influencer—is an influencer that shares financial information and expertise.  They offer Gen Z and Millennials financial advice in snackable, light-hearted formats and are becoming an increasing […]

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The TikTok algorithm is the reason the platform has been so successful and popular with users. The algorithm ensures every TikTok user’s experience is highly personalized, which is what makes it so addictive. The hashtags used, location, music used and TikToks liked […]

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In today's digital age, Instagram has solidified its position not only as a platform for personal connections but also as a powerhouse for professional endeavours. With its ever-expanding user base and evolving features, Instagram has become the go-to social media pla […]

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TikTok promises brands huge opportunities, especially when it comes to reaching a younger audience. With the chance to go viral, top TikTok […]