Blog

`

For some, social media algorithms are about as interesting as watching paint dry. For others, they are the key to success.  Hootsuite describes a social media algorithm as a set of rules and signals that automatically ranks c […]

`

When we think of influencer marketing, we tend to think of industries such as travel, fitness and fashion. However, in recent years, we have seen a surge in fast-moving consumer goods (FMCG) entering the space, with lots of brands setting aside budgets specifically fo […]

`

Though our world is inhabited by a diverse range of people, there is one thing we all have in common.  Food.  From national delicacies to world-renowned food brands, food dominates e […]

`

Celebrity chefs and TV personalities have had a hand in swaying our decisions on where to eat and what to eat for decades now. But in the year 2023, there’s a new guy in town. The food influencer. And thanks to social media, just about anyone can become one.  […]

`

A 2022 survey by Hubspot revealed that 30% of 18-24 year olds and 40% of 25-34 year olds consi […]

`

As the new year rolls in and everyone is on a mission to incorporate something new into their lives, there is no better way than starting in the kitchen - or out of it, if cooking isn’t your thing.  Where trying new recipes […]

`

Booze. Vino. Bev. Cold one. Whatever you prefer to call it, alcohol occupies a lot of space in most peoples’ lives. But to occupy this space in the first place, alcohol marketers understand that the key to exposure and sales is social media.  […]

`

With Dry January upon us, there has never been a better time to market to the sober-curious than now. The post-festive season is a time for low/no alcohol brands to shine and educate those of us who wish to know more about the […]