Social Media Platforms

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TikTok has seen the emergence and sustained popularity of the ‘-cores’. Essentially just trending aesthetics with the word ‘core’ added to the end to give it that Gen Z flair. Though there is truly nothing more ageing than watching everything your generation p […]

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With dog accounts on social media reaching the thousands, how can one possibly decide which pretty pooch to follow? From rottweilers to miniature malteses, social media truly has every dog-owner combination possible. Some cute […]

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Instagram’s vast user base and visual focus make it essential for fashion influencer collaboration trends. Successful campaigns like Gucci’s Gucci Garden, Dior’s #DiorStellar, and H&am […]

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Over the past few weeks, one topic has dominated social media like no other. Olympic influencers.  Once simply a sporting event, the Olympics has had a serious makeover. These days, the […]

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What top digital games are making headlines ahead of Gamescom 2024? Established in 2009, Gamescom is the world’s largest gaming event to date. With 370,000 visitors in 2018, and a who […]

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In the rapidly evolving world of consumer technology, certain content types have proven to be exceptionally effective at driving engagement, impressions, and sales. Among these, unboxing videos have emerged as a visual and compelling way for audiences to explore new g […]

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Back in January, we launched our brand new software technology, ARIA, designed to majorly cut back on the time spent conducting influencer discovery. Fast forward a few months and ARIA has now helped us present and assign hundreds of creators to even the most niche of marketing campaigns. Usin […]

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Once the go to platform for raw, original content, the evolution of TikTok has led the platform to have become exactly like what it swore to hate.  […]