Social Media Platforms

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In the rapidly evolving world of consumer technology, certain content types have proven to be exceptionally effective at driving engagement, impressions, and sales. Among these, unboxing videos have emerged as a visual and compelling way for audiences to explore new g […]

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Back in January, we launched our brand new software technology, ARIA, designed to majorly cut back on the time spent conducting influencer discovery. Fast forward a few months and ARIA has now helped us present and assign hundreds of creators to even the most niche of marketing campaigns. Usin […]

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Once the go to platform for raw, original content, the evolution of TikTok has led the platform to have become exactly like what it swore to hate.  […]

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Are you on perfume on TikTok? The fragrance industry is in the midst of a major renaissance, and it is all thanks to everyone’s favourite social media platform, TikTok.  […]

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Men’s fashion is no longer jeans and a white tee. It’s so much more expressive, with options like never before. Whether you’re tall, slim, plus-size, skinny, it doesn’t matter, because trends can be adapted accordingly. M […]

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The emergence of social commerce has flipped traditional e-commerce and retail on its head. Where digital stores would use digital marketing to entice customers, social commerce brands now heavily rely on pulling in their customers through the social interactions they […]

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Brand collaborations in gaming are popping up left, right and centre these days. Powered by millions of consumers and a truly global reach, it is no wonder that brand collaborations in g […]

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Social media plays a crucial role in instantly spreading trends worldwide and enabling discussions among fashion communities. Influencers then drive these trends by showcasing different styles to their followers, while users participate in trend creation and critique, […]