Social Media Platforms

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Are you on perfume on TikTok? The fragrance industry is in the midst of a major renaissance, and it is all thanks to everyone’s favourite social media platform, TikTok.  […]

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Men’s fashion is no longer jeans and a white tee. It’s so much more expressive, with options like never before. Whether you’re tall, slim, plus-size, skinny, it doesn’t matter, because trends can be adapted accordingly. M […]

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The emergence of social commerce has flipped traditional e-commerce and retail on its head. Where digital stores would use digital marketing to entice customers, social commerce brands now heavily rely on pulling in their customers through the social interactions they […]

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Brand collaborations in gaming are popping up left, right and centre these days. Powered by millions of consumers and a truly global reach, it is no wonder that brand collaborations in g […]

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Social media plays a crucial role in instantly spreading trends worldwide and enabling discussions among fashion communities. Influencers then drive these trends by showcasing different styles to their followers, while users participate in trend creation and critique, […]

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Back in January, we launched our brand new software technology, ARIA, designed to majorly cut back on the time spent conducting influencer discovery. Fast forward a few months and ARIA has now helped us present and assign hund […]

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The US TikTok ban has been causing quite the stir on social media as of late. Both users and brands are jumping at the opportunity to share their predictions for the future of the world’s […]

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The rise of social media has lent itself to numerous shifts in consumer behaviour within recent years. We’ve already seen the ecommerce boom during the 2010s, thanks to emerging technologies, but consumer habits have become even more granular since then. […]