Niche of the Week: Pet Influencers

Back in January, we launched our brand new software technology, ARIA, designed to majorly cut back on the time spent conducting influencer discovery.

Fast forward a few months and ARIA has now helped us present and assign hundreds of creators to even the most niche of marketing campaigns.

Using a highly-receptive, prompt-based search engine, ARIA is able to filter out eligible influencers from a database of over 200+ million profiles according to the tiniest of details. From female micro-influencers in engineering to non-binary influencers in sustainable fashion, ARIA caters to the needs of every marketer, brand, and passer by.

To champion its capabilities, we’ve put ARIA to the test in a new series called ‘Niche of the Week’. Each week we’ll test ARIA’s prompt-based search engine by inputting detailed prompts into the search bar and exploring the results, proving ARIA’s influencer discovery power.

This week, we asked ARIA to identify pet influencers who specialise in pet photography and other creative pet content, with a specific focus on those who produced themed photoshoots, photography tips, and behind-the-scenes content.

With over 3.5 billion monthly active users on Instagram and TikTok combined (Statista, 2024), and our deep-rooted love for pets, it’s no surprise that pet accounts are booming. According to recent estimates, 1 in 4 pet owners have created social media accounts for their beloved pets – with many pets having more followers than their owner’s page! What’s more, these charismatic pets go far beyond just cute faces; they are trendsetters, brand ambassadors, and content creators in their own right.

Let’s dive into some of the most captivating pet accounts on Instagram and TikTok that you absolutely need to follow for your daily dose of cuteness.

15 PET ACCOUNTS TO FOLLOW ON INSTAGRAM AND TIKTOK

@Golden_huck_fin

Huck, the adventurous Golden Retriever, brings joy to his followers with his playful antics and heart-warming escapades. Watch Huck explore, play, and spread happiness with every wag of his tail.

@francie.mua

Who knew a makeup artist accompanied by a cheeky parrot named Cheddar could be so entertaining? Dive into Francie and Cheddar’s world, where cuteness meets creativity. Francie’s owner showcases makeup transformations and imaginative content featuring Cheddar, making this pet account a delightful mix of artistry and pet charm that will leave you in awe.

@francie.mua

Another GRWM with Cheddar due to popular demand #birdsoftiktok #grwm #parrotsoftiktok #parrot #makeuptutorial

♬ Happy Music – Mystix Instrumentals

@beanieandkaterina

It really is cuteness overload when it comes to Beanie the teacup goldendoodle and her owner Katerina. Head over to their account to be captivated by their adorable interactions and lovable personalities. This pet account is full of charming moments that highlight their special bond and fun adventures.

@beanieandkaterina

I just simply dont care #creatorsearchinsights #dogoutfits #cuteoutfits #dogmom #goldendoodle #tinydog #cutepuppy

♬ Vote yodelinghaley 5 stars – haley sharpe

@halfhuskybros

Meet the Half Husky Bros, a pair of half-husky dogs with double the charm and double the fun. Head over to their account for a guaranteed giggle with their playful shenanigans, comedic skits, and striking good looks.

@hugoandursula

Hugo and Ursula, the inseparable siblings, bring a unique blend of humour and cuteness to your feed. Head over to their account to follow their hilarious antics and enjoy the heart-warming bond they share. They’re definitely among our favourite pet influencers on TikTok!

@hugoandursula

Snacking on his diet

♬ original sound – Ursula

@barkleysircharles

Sir Charles Barkley the loveable French bulldog with the cutest face you ever did see. His account showcases close up shots of his scrunched face and his everyday antics. How could you not fall in love with that little face? We’re obsessed. 

@ronnietheminilop

Ronnie the Mini Lop and his two buddies Daisy & Willow, are free roam house buns living their best lives. Their Instagram account, run by their devoted owner, is a delightful blend of hopping fun, cosy moments, and heart-melting poses that make them a must-follow for animal lovers.

@pudgethecat

Pudge the Cat, stands out among the many pet Instagram accounts with her distinctive moustache and round face, capturing hearts with her quirky expressions and lovable personality. Her Instagram is full of adorable snapshots and endearing moments that showcase her unique and hilarious charm.

@bluenjy

Bluenjy, the lovable pup, captures hearts with his endearing expressions and playful nature. Follow Bluenjy for a daily dose of joy and cuteness that will brighten any day.

@maple.cat

Maple the Cat enchants followers with her stunning blue eyes and cheeky demeanour. This pet account features beautiful photos and videos of Maple’s daily adventures, showcasing her playful and gentle nature.

@thegoldentwo

 The Golden Two are a pair of golden retrievers who share their joyful and adventurous lives with their followers. Their Instagram is packed with fun outings, adorable sibling moments, and heart-warming interactions that highlight their bond.

@appletheminidapple

Apple the Mini Dapple is a delightful dachshund who brings joy to her TikTok followers with her playful antics and charming personality. This pet account features cute videos that showcase Apple’s tiny size and big heart.

@appletheminidapple

Why does he get his own way all the time? This is why 🥹 #cutepuppy #sausagedogpuppy #gorgeouseyes #puppydogeyes #minidaschund #babypuppy #puppyoftiktok

♬ som original – Klébio Damas

@goldenretrieverblu_

Blu & Benny, the Golden Retriever brothers, win over followers with their friendly and lovable demeanours. Their Instagram is filled with outdoor adventures, playful moments, and adorable snapshots that capture their joyful spirit.

@gentlebear.massimo

Massimo, the Gentle Bear, is a fluffy British shorthair who captivates followers with his gentle nature and teddy bear-like appearance. This pet account is a mix of heart-warming interactions and adorable photos that showcase his sweet personality; this handsome guy could turn anyone into a cat-lover.

@wockythemonkk

Make your way over to wocktok for a guaranteed giggle. Wocky entertains with his hilarious and endearing antics, providing followers with a daily dose of laughter and fun through his playful videos.

@wockythemonkk

😴😴🙈 #nightroutine #monkeysoftiktok #spidermonkey #wockythemonkk

♬ Aesthetic – Gaspar

FAQs

What do pet influencers do?

Pet influencers, much like human influencers, create engaging content to entertain and inform their followers. They often post photos and videos showcasing their pets’ daily lives, unique talents, and special moments. These pet accounts also collaborate with brands to promote pet products, participate in events, and even raise awareness for animal welfare causes.

How much do pet influencers make?

The average amount fetched per sponsored post is $2,228 in May 2024, however, top-tier pet influencers can command even higher fees, even reaching around $100,000 per campaign. Additionally, many pet influencers generate revenue through merchandise sales, book deals, special appearances and more!

Our influencer marketing agency and social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to find industry insights, visit our influencer marketing and social media blogs.

@sociallypowerful