Social Media Platforms

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Celebrity chefs and TV personalities have had a hand in swaying our decisions on where to eat and what to eat for decades now. But in the year 2023, there’s a new guy in town. The food influencer. And thanks to social media, just about anyone can become one.  […]

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A 2022 survey by Hubspot revealed that 30% of 18-24 year olds and 40% of 25-34 year olds consi […]

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As the new year rolls in and everyone is on a mission to incorporate something new into their lives, there is no better way than starting in the kitchen - or out of it, if cooking isn’t your thing.  Where trying new recipes a […]

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Booze. Vino. Bev. Cold one. Whatever you prefer to call it, alcohol occupies a lot of space in most peoples’ lives. But to occupy this space in the first place, alcohol marketers understand that the key to exposure and sales is social media.  […]

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Various social media platforms have introduced new ways to protect users from hate, and reduce pressure to receive likes.  Despite the many wonders of the internet, it can also be a very unfriendly place. Unless you are an infl […]

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To most, it can feel like social media influencers are taking over the world. To others, like us, they are welcomed and their opinion is highly valued. When it comes to food and drink content, influencers are highly so […]

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We live in a constantly evolving, digital era. From time to time, new terms and technologies will pop up and nine times out of ten, understanding what they mean can be some feat.  For many, cryptocurrency is one of these term […]

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Today, businesses big and small are making efforts to begin or improve their presence on social media.  The lengths some marketers go to in order to maximise the opportunities and results that social media can offer, can be ext […]