Social Media Platforms

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In the realm of digital marketing, influencer gifting campaigns have emerged as powerful tools for brands to enhance their visibility and reach. These campaigns capitalise on the influence and authority wielded by social media personalities, leveraging their sway to p […]

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Everyone laughed at Elon Musk when he claimed he wanted to transform X into an “everything app”.  It seemed ridiculous that he would attempt to expand the app beyond its niche, and dabble in forms of content that other pl […]

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Don your rainbow leotard and slip on your hot pink platform crocs, Pride is almost here. Which means, Pride campaigns.  Joining in on the Pride fun has long been a great way for brands to raise awareness for LGBTQIA+ issues a […]

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The rumoured TikTok ban in the United States has been haunting content creators and users alike for several years now.  Initially gaining traction in 2020, the belief that a TikTok ban was imminent has been a hot topic of con […]

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Another day, another app.  Yet another app has bravely stepped up to try and become the next hot social media platform. However, this one is a tad different; and its already catching the eye of marketers.  […]

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The upcoming election period has users and politicians alike on the edge of their seats, given the tight relationship between social media and politics.  With a range of high profile countries coming up to major elections (th […]

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Described as the “modern day QVC”, TikTok Shop epitomises social commerce in the digital age. Offering brands the chance to advertise goods by hosting TikTok Lives, link products within in-feed videos, and decorate the Product Showcase tab on their profiles, TikTo […]

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Looking for your next travel destination? With summer right around the corner, the top travel brands on TikTok are working hard to redefine the way you could be exploring the globe this year […]