Social Media Platforms

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When Elon Musk took over Twitter in 2022, the world shuddered to think what he would do with the platform.  First, he renamed it X. Then, he fired thousands of workers. Next, he introduced paid subscriptions. After that, many […]

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Ready to drop in to Disney?  Walt Disney Co. announced earlier this month that it has purchased a $1.5 billion stake in Epic Games. On top of this, Disney will continue its licensing with popular video game Fortnite, and is w […]

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In a bid to get more users choosing TikTok for search purposes, the platform is prompting them to download a new, dedicated shortcut to their home screens.  This comes at a time that sees TikTok in competition with giants lik […]

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Which 2024 Super Bowl campaigns have kept us coming back for more? The Super Bowl is a major event in every marketer's calendar, with brands across the world pulling out all the stops. This year was no different. From practical jokes featuring Michael Cera, to a mini "Friends" reunion, 2024 Su […]

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Socially Powerful’s AI-powered technology set to revolutionise the global influencer industry Socially Powerful challenges the $20bn influencer tech platform market offering brands free, AI-enhanced search access to 200 million influencers London, 20 February 2 […]

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Unless you have been living under a rock, you have likely heard about Universal Music Group’s (UMG) decision to remove their music on TikTok.  At the end of January, the major music co […]

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Since bursting onto the scene in 2020, TikTok has proved to be ‘that girl’ with its bite-sized, entertaining videos for quick consumption. Noticing the masses flocking, platforms like Instagram and YouTube began switching things up in order to compete and win thei […]

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Love it or hate it, Valentine’s Day offers couples a prime opportunity to captivate audiences and foster engagement on TikTok. With its diverse user base and penchant for trending content, TikTok provides couples with a dyna […]