Blog

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Instagram is one of the major social media platforms that is best known for its aesthetic photos. This explains why Instagram influencers dominate the app, as they are famous for delivering high-quality photos that belong to a specific niche topic on the social channe […]

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We have analysed the online presences of six gaming consumer technology brands to see how they engage and nurture their communities. This analysis uses public quantitative data extracted from a combination of social insight tool […]

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Social media is one of the most effective ways to market your business, which explains why most brands are actively seeking ways to drive engagement on major social media platforms. In the face of the pandemic, people are spending more time on social media, which is w […]

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Twitter is a major social media platform that boasts 353 million monthly active users. With over 500 million tweets being uploaded to the site each day, it comes as no surprise that there are several benefits of Twitter for business. Twitter allows its users to keep u […]

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We live in a society that is extremely dependent on technology, which is why digital branding is crucial to businesses everywhere. In this day and age, brands need to have a digital presence in order to establish their authority and authenticity to their audiences. Br […]

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This week we’ve seen “older” users on TikTok, H&M’s garment recycling machine, a Twitch record broken, Facebook launch video dating and the Dulux x Spurs partnership gets off to a rocky start. What is this? […]

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Facebook is the social media platform with the most users across the globe. With over 2.8 billion monthly active users, it is safe to say that Facebook is an effective marketing tool for brands everywhere. However, there is not much existing information on the relevan […]

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Social media engagement is a top priority for brands everywhere. This is because social media marketing allows businesses to implement different social media engagement strategies which are use […]