Blog

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Social media metrics are among the most important aspects of your social media marketing campaign in terms of analysing data. It is essential that businesses go beyond reporting on basic social […]

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YouTube has launched its own version of TikTok, YouTube Shorts, in the US and India, and the beta version is available in the UK. YouTube Shorts feature the basics of any TikTok clone including a multi-segment camera, wide selection of music tracks and a robust captio […]

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Instagram is recognised as one of the most popular social media platforms of this generation. The image sharing and photo sharing site boasts a staggering 1 billion monthly active users, which explains why many brands choose to join the platform. Instagram is an effec […]

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YouTube is unquestionably one of the most popular social media platforms today. Much like other major social channels such as Twitter, Instagram and LinkedIn, hashtags are commonly used on YouTube. There are several ways to optimise your videos to boost your YouTube S […]

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Discord launched in 2015 and has since become one of the most popular group-chatting apps available. Initially created to help gamers build their own communities and talk to each other, Discord has since expanded to communities from all over the internet from K-Pop st […]

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This week we’ve seen Gucci enter the Metaverse, Kiyan Prince honoured in FIFA21, Shein overtakes Amazon, TikTok's CEO to step down, Instagram announces Creator Week and Snapchat's next-gen AR glasses.   What is this? […]

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Lifestyle is arguably one of the most popular blogging niches today. From family adventures to lifestyle tips and hacks, there are endless topics that are covered within the lifestyle niche. For this reason, the best lifestyle blogs are an effective marketing tool, gi […]

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With over 2 billion monthly active users, YouTube is one of the major social media platforms in the world. However, many marketers fail to recognise that YouTube is also one of the most popular search engines, being the second most visited site after Google. This mean […]