Blog

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As social media platforms continue to evolve and develop new features, many are finding new ways to differentiate themselves from one another. As certain features become popular with consumers and social media platforms scramble to make their own versions, many platfo […]

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Twitter is one of the most popular social media platforms globally. The simple but effective communication tool has 3 billion account holders, 330 million monthly users and key insights from 83% of world leaders.  Given its e […]

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TikTok has defended its #1 download spot in iOS and Android app stores for over a year. TikTok is an entertainment platform that sparks creativity for millions of people around the world. It’s short-form video content has also changed the way we consume content.  […]

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Influencer marketing has been one of the most effective forms of social media marketing for the last few years and this is set to continue. As platforms develop their content features, we are seeing influencers create new types of content and engage with their audienc […]

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Affiliate marketing is the process by which someone (an affiliate) earns money (commissions) everytime they promote a company’s product or services and drive a sale. Affiliates are only paid when a sale is made, similar to commission-only sales representatives. […]

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This week we’ve seen huge Instagram updates, Wasteminister, viewer loyalty, TikTok ban dropped, Burger King trolls competitors, the impact of sound on TikTok, Facebook smartwatch and YouTube copyright changes.  What is this? […]

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Instagram has over 1 billion monthly active users, 500 million of which check the platform every single day. It was also the platform where consumers spent most of their time during 2020. With such a large and active user base, it’s easy for businesses to get lost i […]

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In the current digital age, a strong social media presence is vital for brands to survive and triumph over competitors. However, a common misconception is that brands need to be active on all social media platforms. This is not the case. Sometimes, being active on all […]