Insights

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Here at Socially Powerful, our incredible team of account directors work tirelessly to ensure all our accounts are running smoothly.A massive part of that, are seeding projects.Running seeding is a difficult task, requiring impeccable organisation, interpersonable, and marketing skills. Oliv […]

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Exploring Dynamic Creative Optimization as a successful tactic for driving down costs and maximizing the performance of your content (and therefore efficiency of spend) for paid social campaigns.  1. What Is Dynamic Creative Optimization? […]

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Exploring how enterprise businesses can leverage tools to empower a centralized approach to influencer marketing activities and create efficient and transparent ways of working across the organization.  1. WHAT DOES IT MEAN TO CENTRALIZE INFLUENCER MAR […]

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Exploring how establishing a creator-led approach to content production can save on time and costs, whilst simultaneously driving more effective, agile and reactive social marketing activities 1. Traditional content production is resource-intensive […]

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Exploring the three most common organizational structures for influencer marketing, looking at the positives and negatives of each when it comes to setting and executing influencer marketing strategies across enterprise businesses.  How do you ensure cons […]

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How does Socially Powerful ensure its internal team is happy, healthy and achieving their best?Our fantastic HR department.We sat down with Kate Fallowfield to find out what it takes to keep the team running smoothly, and what she loves about the role. When did you start working […]

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1. Why Is an Influencer Marketing Centre of Excellence the Secret to a Effective & Efficient Social Media Marketing Strategy? Exploring how establishing an Influencer Marketing Centre of Excellence can help organize brands and teams to support global asp […]

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What does it take to be a hot shot Account Director here at Socially Powerful?Without our amazing team of Account Directors, Socially Powerful would cease to exist. Our dedicated team put blood, sweat, tears, and laughter, to make sure that all our accounts are running smoothly and delivering ex […]