Influencer News

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Gen Z, more commonly known as digital natives and those born between 1996 and 2010, are soon to become the biggest cohort on the planet. While they may still be in second place for the largest impact on global spending (until 2026…), Gen Z will be setting the social […]

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YouTube and the beauty community go together hand-in-hand. For a long time, YouTube was the go-to platform for beauty fans to find all their beauty needs. Whether you wanted to pass time watching a beauty YouTuber or to find out how to create the perfect smokey eye an […]

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In the past, the word ‘plus size’ wasn’t always synonymous with the fashion industry.  But gone are those days. In recent years, prominent social media figures and adorned celeb […]

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A "finfluencer"—or finance influencer—is an influencer that shares financial information and expertise.  They offer Gen Z and Millennials financial advice in snackable, light-hearted formats and are becoming an increasing […]

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A "finfluencer"—or finance influencer—is an influencer that shares financial information and expertise.  They offer Gen Z and Millennials financial advice in snackable, light-hearted formats and are becoming an increasing […]

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TikTok is a popular entertainment app that’s used by nearly a billion users daily—the majority of whom are under 25. TikTok’s highly diverse audience base means there is an incredibly diverse range of content people create and consume. While TikTok began as a sp […]

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Instagram has become a go-to for many brands looking to grow their online presence and connect with new audiences. Instagram can help brands drive relevant traffic, increase conversions and build a loyal community.  While som […]

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Influencer marketing has been one of the hottest digital marketing trends for the past few years. Compared to social media marketing or video marketing, influencer marketing is still considered relatively new, but influencer marketing stats show that an increasing num […]