On a macro level, the history of sports influencers goes back a long way. Even in the 1930s, stars of baseball, football and the Olympics featured on cereal boxes, while Nike’s popular Air Jordan trainers were originally inspired by Michael Jordan during his days of basketball stardom in the 1980s.
However, the sports influencer scene has since moved on from such big-name celebrity tie-ins to deals with lesser-known, but nonetheless respected, figures in sports. These can include not only athletes but also personal trainers and other get-fit gurus.
These days, when someone wants to buy sports equipment, clothing or supplies, they are likelier to heed recommendations from experts in the sport than simply follow where the celebrities are. Fortunately, these trustworthy experts can become your marketing partners – with our help.
Once you have gotten in touch with us to discuss your objectives, we can keep those in mind as, on the back of analysis and insight, we discern which influencers, creatives and platforms would be best-placed to capture the attention of the people to whom you hope to sell.
The hundreds of thousands of influencers with which we have worked range from well-known sports stars to micro-influencers who attract followers interested in their niche expertise. Therefore, no matter what your aims are, we can find an influencer who fits just nicely into your overall strategy.
Content plays a big part in the sports marketing equation, too. Perhaps you could show social video that demonstrates how useful your product can prove on the pitch, or distribute informative “how-to” guides. Whatever the content you need, we can create and distribute that content.
You can score a home run with your sports influencer marketing campaign when you contact Socially Powerful, whether by phoning our nearest regional office or completing and sending off a contact form online. You can also read findings of our research into sports marketing or, for further updates, follow us on Facebook, Twitter, Instagram or YouTube or keep a close eye on Influencer Marketing Blog.