PROCUREMENT

Dad Influencer Marketing Agency

Socially Powerful is a global leading influencer marketing agency, delivering campaigns for the world's most prominent brands.

You can access our network of parents and dad influencers for your campaigns across all social platforms, let's get to work!

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WHAT?

What are dad influencers?

Dad influencers, a rising force in social media, are modern fathers who leverage their online platforms to share their parenting experiences, insights, and advice. Their influence stems from their relatability and authenticity, as they provide a refreshing departure from traditional gender roles and stereotypes while offering valuable parenting tips, product recommendations, and a genuine peek into their daily lives as active and engaged dads.

By embracing fatherhood in a public and often vulnerable way, dad influencers resonate with a diverse audience, breaking down barriers and inspiring both parents and non-parents alike, making them powerful voices in shaping contemporary family dynamics and challenging societal norms.

WHY?

Why you need to use dad influencers?

From the perspective of Socially Powerful, brands should embrace dad influencers for upcoming campaigns because they offer a fresh, inclusive perspective on parenting that resonates with diverse audiences. Dad influencers challenge traditional gender roles, have highly engaged followings, and bring authenticity to endorsements, enhancing brand credibility.

Collaborating with dad influencers diversifies influencer marketing strategies, promoting inclusivity and fostering connections with a growing and influential online community, ultimately driving brand success.

Creative

Award-Winning Agency

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Global

Award-Winning Agency

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Forbes

Award-Winning Founders

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01

Dad Influencer Marketing

As dad influencers, our journey in the world of influencer marketing has been rooted in sharing our unique perspectives on modern fatherhood. Over time, we've built a strong presence on platforms like YouTube, TikTok, and Instagram, collaborating with both established and emerging lifestyle brands. Our network includes not only fellow parenting influencers but also individuals from diverse backgrounds who redefine the norms of parenting and family life. With authenticity and relatability at our core, we've become trusted voices for brands seeking to connect with audiences interested in progressive parenting and inclusive family dynamics.

02

Paid Social

As dad influencers, our mission is to excel in the realm of influencer marketing by employing paid media strategies that enhance our presence in the lifestyle influencer space. We specialize in delivering outstanding results for both lifestyle brands and fellow influencers, leveraging various social platforms. Our unique approach involves taking the authentic content we create as dads and amplifying its impact through targeted advertising. Statistically, lifestyle influencer content like ours garners seven times more engagement compared to brand-owned media. We're here to showcase how we can harness this tremendous potential to supercharge your campaigns and drive substantial growth for your brand within the dynamic world of lifestyle influencer marketing.

03

Video Production

As dad influencers, our commitment to producing outstanding content is deeply ingrained in our work. Through Socially Powerful Studios, our in-house video production company, we focus on creating compelling video content and engaging social media content tailored for dad influencers. Our approach centres around the fusion of creativity and performance, specialising in crafting captivating content across TikTok, Instagram, YouTube, and other social platforms. Our ultimate goal is to captivate audiences, foster positivity, grow your follower base, and deliver measurable outcomes, including heightened sales and brand expansion. We understand the importance of authentic and resonant storytelling in today's influencer landscape.

other topics

projects

Check out some of our latest work

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case study

32M

VIEWS

+400K

NEW FOLLOWERS

2M

LIKES

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Showing small businesses how to harness the power of TikTok
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case study

59M

REACH

1.5M

ENGAGEMENTS

20+

CREATORS

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Introducing luxury fragrance Azzaro to the TikTok community.
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case study

30M

IMPRESSIONS

15%

UPLIFT IN SALES

17M

REACH

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Raising awareness of The Body Shops brand activism in the Middle-East.
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case study

70M+

IMPRESSIONS

500+

COLLABORATIONS

SOLD OUT

PRODUCT LINES

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Raising new product awareness and selling out product lines for Tefal.
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case study

486%

FOLLOWERS

28M

MENTIONS

13M

VIEWS

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Leveraging TikTok to reinvent Medik8's Brand Image.
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case study

35M

VIEWS

3M

ENGAGEMENTS

50+

CREATORS

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Cross-channel global creator-led campaigns for IT Cosmetics.
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case study

500M+

IMPRESSIONS

15

COUNTRIES

MILLIONS

OF DOWNLOADS

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The Launch of TikTok in Western Markets.
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case study

13M

IMPRESSIONS

26M

AD PLACEMENT VIEWS

1.1M

STREAM FOLLOWERS

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Making Lenovo Legion stand out in a saturated gaming market.
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case study

4M+

VIEWS

3.5M

REACH

200+

ASSETS

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The Leffe Kitchen - The first ever cooking show on Instagram
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case study

1M

CLICKS

15M

VIEWS

500K

ENGAGEMENTS

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Recruiting a whole new generation of gym-goers.
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case study

13M

IMPRESSIONS

12M

VIEWS

50K

CLICKS

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Breaking boundaries for DAZN - the biggest sporting event post covid!
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case study

113%

FOLLOWER INCREASE

13%

ENGAGEMENT RATE

30K

AV VIDEO VIEWS

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Develop, manage and grow the ESL Gaming TikTok Channel.
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case study

20M

VIEWS

250K

CLICKS

$$M'S

EARNED MEDIA VALUE

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A world-first social marketing campaign for Xiaomi.
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Get in touch

We'll show you how to start powerful conversation, drive social engagement, build your brand, hit sales targets or meet other goals you have, wherever you are in the world.

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