Social Media Marketing News

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Facebook is the biggest social media platform with 2.85 billion users worldwide. For this reason, Facebook is an effective marketing tool, which explains why both small and established businesses join the platform. Due to the fact that Facebook is saturated with conte […]

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In this day and age, social media is one of the best ways for people to communicate with each other. In the face of the pandemic, people are spending more time online than ever before, so it is no wonder that social media is in such high demand by more than half of th […]

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Social media metrics are among the most important aspects of your social media marketing campaign in terms of analysing data. It is essential that businesses go beyond reporting on basic social […]

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YouTube has launched its own version of TikTok, YouTube Shorts, in the US and India, and the beta version is available in the UK. YouTube Shorts feature the basics of any TikTok clone including a multi-segment camera, wide selection of music tracks and a robust captio […]

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Instagram is recognised as one of the most popular social media platforms of this generation. The image sharing and photo sharing site boasts a staggering 1 billion monthly active users, which explains why many brands choose to join the platform. Instagram is an effec […]

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YouTube is unquestionably one of the most popular social media platforms today. Much like other major social channels such as Twitter, Instagram and LinkedIn, hashtags are commonly used on YouTube. There are several ways to optimise your videos to boost your YouTube S […]

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With over 2 billion monthly active users, YouTube is one of the major social media platforms in the world. However, many marketers fail to recognise that YouTube is also one of the most popular search engines, being the second most visited site after Google. This mean […]

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Following the pandemic, over 75% of car buyers have begun using car search websites to help inform their next car purchase. As a result of car dealerships closing for the majority of the year, 76% of car buyers said they had begun using vehicle search sites for new pu […]