Blog

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Happy New Year! TikTok adds a repost button, Instagram brings back a chronological feed and announces statuses, Sipsmith makes alcohol free cocktails at your door, and Corona puts sunshine in a bottle.  What is this? […]

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Every month we round up our favourite ads, campaigns, trends, and creators from the social media beauty industry. So, who’s been busy in the beauty world this month?  Trend Spotlight Snow Miser, Heat Miser […]

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By 2025, Generation Z will make up 20% of global luxury spenders. When paired together with Millennials, these generations will account for 180% of growth in luxury markets between 2019 and 2025. In addition, over 85% of luxury purchases in 2020 were influenced by dig […]

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Instagram adds Reels replies, TikTok tests desktop streaming, Nike continues its digital transformation, ASA cracks down on crypto, and Peloton resurrects a character! What is this? Each week, Socially Powerful […]

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Both 2020 and 2021 have been unusual years. Having spent the last two years in and out of stay-at-home orders, we have begun navigating our way out of working and socializing from home, and are walking into an exciting new normal... a new normal that is looking increa […]

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TikTok launches a new monetization programme, Instagram announces chronological feed and time to take a break, Discord lets creators monetize servers, Twitter tests TikTok copycat feature, and Epic Games creates a Matrix experience.  What is this? […]

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Facebook launches Shops in Groups, a dating app cracks viral audio, Spotify hosts a Netflix Hub, the Fashion Awards gives a Metaverse award and ASDA shoppers go Gaga for Gucci. What is this? Each week, Socially […]

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British cosmetics brand Lush has recently announced it will be shutting down its four main social media accounts: Facebook, Instagram, TikTok and Snapchat. The marketing decision titled The Global Anti-Social Media Policy […]