Blog

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LinkedIn is one of the most popular social media platforms today. With 756 million members across the globe, LinkedIn is a social channel that is dominated by senior working professionals, businesses, and university graduates. Hashtags are commonly used across major s […]

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Having an effective search engine optimization (SEO) strategy is important for your overall marketing plans. Many digital marketers claim SEO is one of the most efficient content marketing strategies they have implemented. SEO is Google’s method of deciding the orde […]

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YouTube is undoubtedly one of the most popular social media platforms in the world, which makes the site an effective marketing tool for any business. With 2 billions users across the globe, it is no surprise that YouTube marketing is in high demand for businesses eve […]

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This week we’ve seen Emily Ratajkowski and NFTs, increased phone time, Niko Omilana, Playstation integrating Discord, IG Story captions, Facebook creator shops and Snapchat’s creator marketplace.   What is this? […]

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In this day and age, social media marketing is crucial for marketers to promote their businesses. Due to the fact that we live in a society that is dependent on technology, it is no surprise that 97% of marketers are active on social media. Social networking sites are […]

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What is Twitter? Twitter is a major social media platform that boasts 353 million monthly active users. With over 500 million tweets being uploaded to the site each day, it is no wonder that there are several benefits of Twitter for business. Twitter a […]

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Today’s global and digital market has become increasingly competitive and consumer-driven. Traditional advertising methods such as print ads, billboards and TV commercials are no longer effective in the way they once were. As a result of ad blockers, it has become m […]

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In today’s digitally-inclined world, having a social media presence is a necessity for brands. Throughout 2020, consumers became more active and reliant on social media. They use it to connect with friends, family and brands, to research brands and their values and […]