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YouTube is undoubtedly one of the most popular video-streaming platforms in the world. After being founded in 2005, YouTube has taken the world by storm. YouTube […]

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The world came to somewhat of a standstill in 2020 with many households being housebound for various lockdowns. While following the stay-at-home orders, streaming services became a household staple to help pass the time.  In 20 […]

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WeChat is arguably the most popular social media app in China. Launched in 2011, WeChat evolved from an instant-messaging app to a lifestyle app for users in China. It now offers what Facebook, WhatsApp, Messenger, Venmo, Amazon, Uber, Apple Pay and more offer, all in […]

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We have entered a digital era where consumers spend the majority of their time behind screens. In the past, consumers were enticed by TV and radio ads, billboards and flyers, but now they use social media and follow influencers that affect their purchasing decisions. […]

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During 2020, we saw a huge increase in consumers participating in at-home workouts. At home fitness influencers and brands—for example, Peloton—grew in popularity drastically during various lockdown periods. With the rise of workouts, the demand for activewear has […]

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The gaming industry is one of the largest entertainment sectors in the world—larger than the music and film industry combined. A large portion of the gaming industry’s wealth comes from esports. Esports is essential to the gaming industry, with over 200 million es […]