Blog

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Brands hoping to build long-standing relationships with online audiences have spent a hefty chunk of time and resources researching what keeps audiences coming back for more. With video content being more popular with online audiences than ever before, it’s importan […]

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Earlier this year Facebook, or Meta, reached two billion users for the first time. Since its inception in 2006, Facebook has maintained its monopoly over the social media landscape, but what has allowed it to stay on top for so many years?  […]

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Since its conception in 2006, Twitter has been a critical source of trending internet conversations and a valuable marketing channel for businesses. Over the past decade and a half, Twitter has been clocking up some impressive statistics. To ensure your business is us […]

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Podcasts have become one of the most popular types of entertainment over the past few years. With more than 850,000 active podcasts and 30 million podcast episodes, there is a podcast available for everyone.  As podcasts beco […]

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2020 saw a global pandemic, global recession, political crises, racial injustice and social unrest, all of which continue to permeate in 2021. These global issues have left consumers yearning for a better world.  For over a d […]

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Using hashtags on social media can make your social media content easier for audiences to find. By using the right hashtags, you can increase your reach, audience engagement, boost brand awareness and play into platform algorithms.  […]

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Having a solid social media content strategy can turn your brand into a household name and followers into loyal customers. By identifying specific social media goals, creating valuable content that resonates with your goals and audience and distributing content on the […]

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In the oversaturated pool of social media platforms, many businesses are in fierce competition with one another to appear on feeds, in front of consumers. Many need to spend a hefty sum of their marketing budgets in order to break the static of memes and family and fr […]