Social media is ever-changing. The most recent development is the dramatic increase in social commerce marketing. Social media platforms are still impactful vehicles to inspire and provide value to your audience, but they are evolving into ideal platforms for brands to transact with those who follow them.
Social commerce isn’t going anywhere, anytime soon. Socially Powerful is at the forefront of the industry that lets brands develop seamless shopping experiences across key social media platforms. We are a social agency that understands audiences spend more time on their mobile phones connecting with brands than anywhere else. Social media presents brands with the ultimate opportunity to turn social engagement from active consumers into sales.
Our mission is to become the leading social and ecommerce marketing agency across all social media platforms. We know how to ride the social shopping wave and proactively educate ourselves on an ever-developing industry.
To stay at the top, we keep up with the latest social commerce updates from major platforms—including Facebook, Pinterest, TikTok, Instagram and more. All platforms have started implementing various features to make social content shoppable, allowing customers to buy quickly and find and purchase products from within the app itself, all without the hassle of being redirected to an external website page. We guarantee your brand stays in the lead—on top of any movement in the market and ahead of your competitors.
The social commerce industry is expanding incredibly fast; add live streaming ecommerce to the mix and it’s ready to explode. With a bespoke social strategy that uses KOL and influencer marketing to show your products in the relevant context, your brand can use live shopping platforms to hammer home the latest offers, sales periods and launches directly to your customers.
We move brands away from low-quality conversations and muddled brand messaging. Focusing on the creativity and engagement social commerce provides, we deliver memorable brand experiences through influencers.
When working as your live ecommerce marketing agency, we start our services with an A-to-Z analysis of your social media footprint in order to understand how our social commerce strategies will work with your customer journey and overall marketing mix. This helps us design a unique, end-to-end social strategy, that uses a combination of services and is designed to drive the most effective, ROI-focused results. We offer all services from creative, strategy, paid media, metaverse marketing, talent management, social live streaming, community management and more. Whatever you need, we know we can help.
You’re missing out on a huge opportunity by not making the most of social commerce platforms or livestream shopping. Social commerce is where brands and retailers use celebrities and influencers to sell products and services through live commerce platforms. Presenters have blurred the lines between entertainment and shopping, making livestreams incredibly dynamic and entertaining, displaying products and answering questions in real-time. It’s the most social way for modern-day shopping.
We use paid media to supercharge your social commerce marketing campaigns in order to guarantee the best possible results for your brand across social platforms. Our paid social strategy is simple but hard-hitting, taking the best performing organic content and showing it directly to demographically relevant audiences. We guarantee performance for your social commerce campaigns like you’ve never seen before.
We help brands achieve the most from their retargeting efforts by hacking buyer behaviour and strategically tracking performance, impact and conversions. Our team optimises the delivery of relevant ads, ensuring we target consumers who are most likely to act on relevant offers and products. For those who aren’t quite ready to make a purchase, we drip-feed dynamic ads and content across Google, Facebook, Instagram and TikTok.
Social commerce is a new and complex phenomenon, so we take care of integrating all social commerce solutions for your brand accounts across Instagram, Facebook, TikTok and more, ensuring you’re all set up to reach the results you deserve from your audience.
We create innovative influencer marketing campaigns tailored to your brand’s social commerce goals. Whether that involves live shopping campaigns, social organic content or influencer brand partnerships, our services have long-term business goals in mind with creativity, guaranteed performance and influencers at their core. Whether you want to access global celebrities, the biggest influencers on social media—all the way from hero and macro to micro and nano influencers—we’ve got your back.
Socially Powerful has been using live streaming shopping platform Amazon Live to create social commerce campaigns since its inception. Amazon Live, combined with our team’s expert social commerce strategies, offers campaigns that educate customers on your products, inspire with real-world solutions to problems and educate with real-time brand interaction. We introduce shoppers to products and connect you to your audience seamlessly in real-time, providing them with the necessary information needed to make positive purchasing decisions.
Socially Powerful has been helping brands utilise AliExpress Live since its inception with the most effective social commerce marketing campaigns. We can drive consideration and awareness, educate shoppers with benefits and special offers, produce an interactive environment for live demonstrations and most importantly, sell out product lines.
Our award-winning internal video production team, offers a full suite of live video services for social commerce. From creative aims, product detail and procurement, social planning of which platforms to use, through to technical integrations and distribution. We use our insights team to monitor performance in real-time, optimise and report the results to you.
The social commerce market has an annual growth rate of 30% and is expected to reach over $600bn globally by 2027. The evident impact social commerce has to drive revenue for brands means it’s a sector you cannot ignore; the stats don’t lie. Brands need to ensure they remain relevant and educated on the growth of social commerce. With our social commerce marketing knowledge, Socially Powerful is here to be your partner and drive future growth.
With more and more consumers spending their time online and on social media platforms, it’s evident why the social commerce market is growing so rapidly. Combining this with purchasing convenience and brands offering discounts, early access, same-day deliveries and everything else that encompasses social commerce… bricks-and-mortar shopping seems like a hassle!
Our unique strategies are reverse engineered from three key questions: What are you trying to achieve? Who are you trying to target? What are your campaign objectives? From the agreed outcomes, we make smart, informed decisions on which social commerce strategy to implement, the influencers to use, and the platforms that best capture your audience’s attention to build long-term engagement and business impact. Whether you want to build your brand, connect to new audiences or drive traffic, downloads and sales, our considered strategies guarantee social campaign success.