Thought Leadership

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If you still think your social strategy is just an afterthought, keep reading.. Our visionary VP of New Business, Jess, recently spotted a game-changing trend in the beauty industry. And here’s the expanded scoop on how beauty powerhouses are flipping the […]

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Unless you're a social media hermit or skillfully avoid politics in all discourse, you've likely heard about the new Trump tariffs dominating conversations across social media and news outlets. Under Donald Trump's administration, these tariffs have sparked panic, con […]

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If ‘pre-loved’ is your love language, keep reading… Our resident fashion expert and Associate Business Director, Katie Gould, has noticed some major changes in the world of vintage luxury. Here’s what she had to say. […]

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What is that infamous “M&S difference”? If its last years of astonishing growth and modernisation are anything to go off, it’s not quality and price. No, the M&S difference is diversified media marketing and empl […]

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Before social media creators became the go-to influencers, bloggers were the original voices of digital persuasion. Their product reviews, online pieces, and personal experiences helped shape online conversations and influence. Now, with Substack emerging as the lates […]

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A debate as old as time, or at least half a decade, centres around the growing influence social media has on reshaping our day-to-day. What started as haul videos, What I got for Christmas, […]

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If you feel like you’ve been seeing more and more brands tapping into in-house entertainment - whether that’s in the form of a content series on YouTube, or full-blown feature film if yo […]

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It’s no secret that investment in digital advertising, namely influencer marketing, continues to rise. In fact, US influencer marketing spending will grow 14.2% YoY in 2025, more than either social ad spending (13.6%) or digital ad spending (12.5%), per our forecast […]